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Hype Me up – in touch with up-coming talent

Business

Chris Theko

There is a new baby in the showbiz industry in weekly Youtube broadcast Hype Me Up airing every Thursday.

The show meant to bring the artists up-close-and-personal with their fans, is a great opportunity for upcoming musicians to showcase their diverse music talents. 

The weekly broadcast of the show can be watched on their YouTube channel, Hype Me Up Ls every Thursday at 7pm. 

In an interview with Newsday Arts, creator of the show Rethabile Kelane famously known as Brutal Saint, said that although the idea of the show was his, he had to collaborate with a number of like minds. 

“I had this idea after realizing that most artists are not able to create their own visuals despite being able to constantly put out music.

“Although this was something I visualized, I reached out to one of the creatives I have been working with for some time, Nkopane Mojakisane, who upon hearing what I had in mind liked the idea so we started conceptualizing it,” Kelane said.

Kelane and Mojakisane are quite astute photographers and videographers who have produced world class videos and photos while creating content for a number of other creatives in the country. 

The first episode of the Hype Me Up season 1 series premiered on the September 10, 2021 with HXPE as the featured artist. The second episode featured Don Zbiano while 21 oranges was the first featured female artist on the third episode of the show.

The fourth episode featured Unkle Krack who dropped a scotching performance and the recent episode featured HBK SharkBoy. 

“So far we have only featured hip hop artists because of easy access, other artists from other genres are very difficult to get and collaborate with but we are still trying to penetrate them,” Kelane said. 

He said though the numbers have not been much, so far the reception the show has received is exciting but they are hopeful as time goes they will grow. 

Apart from the two producers, the show also has Executive producer in Bokang Khoarai also known as Mosotho Oa Lesotho as well as Lebohang Thepa. 

Kelane said they have already shot all the 12 episodes of season one but stated that it was not easy due to no funds and no sponsors on board. 

“Our biggest challenge is the lack of funds and that we were doing everything from our pockets so we appeal to any potential sponsors to come forth. The plan is to have season two where we will feature a lot more other artist, even those we don’t know or know little about,” he said.

The aim of Hype Me up is to project Basotho talents out to the world.      

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