Seabata Mahao
The Lesotho National Insurance Group (LNIG) Hollard has announced a significant M600,000 sponsorship deal with Majantja Football Club (FC), marking a major milestone for the newly promoted Vodacom Premier League (VPL) side.
The sponsorship will be spread over three years, with LNIG Hollard providing M200,000 annually to support the club’s development and financial stability.
Majantja earned promotion to the top-flight league after winning the A Division League Southern Stream last season. The financial boost from LNIG Hollard is expected to help the team navigate the challenges of competing at the highest level.
Motolo Makepe, Assistant Coach of Majantja, expressed excitement about the sponsorship, noting that it would significantly motivate the players and technical team.
“To have a big brand like LNIG Hollard backing us is a huge morale booster, and we promise to work hard to make the most of this partnership,” said Makepe.
Kefuoe Ramokhele, General Manager of LNIG Hollard, explained that the company decided to sponsor Majantja after being approached by the club. He highlighted the importance of sports in society and the company’s commitment to supporting it.
“We were approached by Majantja for a partnership, and we accepted their proposal because we recognize how vital sports are within our community,” Ramokhele said.
“As part of the agreement, Majantja will receive M200,000 annually for three years, and the deal is subject to renewal and improvement.”
Ramokhele also emphasized that this sponsorship is part of LNIG Hollard’s broader commitment to giving back to society.
Majantja FC President, Moeti Lekhooana, expressed gratitude for the partnership, assuring LNIG Hollard that the team would work hard to represent the sponsor well and make them proud.
“We are going to ensure that both brands, Majantja and LNIG Hollard, benefit from this partnership,” Lekhooana said.
“We believe we have built a team that will be admired by many, and we are ready to contribute to the growth of our partner, LNIG Hollard.”
Lekhooana also noted that the sponsorship would provide much-needed financial support to pay players and the technical team, helping the club focus on achieving success in the Vodacom Premier League.
The partnership between LNIG Hollard and Majantja FC highlights the growing importance of corporate sponsorship in supporting sports development in Lesotho, as teams like Majantja seek to establish themselves in the country’s top football league.
