Kananelo Mokhele
The Federation of Rugby Lesotho (FRL), in partnership with Econet Telecom Lesotho, has announced a significant sponsorship increase for the 2025 Econet Rugby League season, with a total funding of M400,000.
This represents a major uplift from the M170,000 sponsorship allocated for the previous season.
The additional funding will primarily be directed toward improving transportation logistics for participating teams, ensuring smoother travel arrangements for both the men’s 15s and women’s 7s competitions.
The initiative is expected to alleviate the financial strain on teams, many of which have struggled with the high costs of travel to matches.
Despite the overall increase in sponsorship, FRL has confirmed that prize money for the upcoming season will remain unchanged from the previous year.
However, the extra funds allocated for transportation are expected to enhance the league’s overall organisation. This will allow teams to focus more on training, performance, and player development, rather than the financial pressures of travel expenses.
Speaking during the sponsorship announcement, FRL’s secretary general, Litšitso Motšeremeli expressed gratitude to ETL for its ongoing support of rugby development in Lesotho.
He emphasised that the partnership with ETL has been pivotal in the growth of the sport within the country.
“This increase in sponsorship is a game changer for rugby in Lesotho. It addresses one of the biggest challenges teams face—transportation. We greatly appreciate Econet’s commitment to supporting our athletes and making rugby more accessible,” he said.
‘Mathabo Masoabi, ETL’s acting General Manager – Marketing, Communications and Customer Experience, reaffirmed the company’s dedication to investing in local sports, noting that their goal is to foster a competitive and professional rugby environment.
“Rugby has been growing rapidly in Lesotho, and we are proud to be part of this journey. By increasing our support, we are ensuring that teams have better access to matches, which will ultimately improve the quality of the league and give players a chance to showcase their talents,” she said.
Summary
- The Federation of Rugby Lesotho (FRL), in partnership with Econet Telecom Lesotho, has announced a significant sponsorship increase for the 2025 Econet Rugby League season, with a total funding of M400,000.
- The initiative is expected to alleviate the financial strain on teams, many of which have struggled with the high costs of travel to matches.
- By increasing our support, we are ensuring that teams have better access to matches, which will ultimately improve the quality of the league and give players a chance to showcase their talents,” she said.
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