Econet Telecom Lesotho (ETL) has once again underlined its commitment to the country’s creative industry by injecting M1.5 million into the 7th edition of the All People in Culture and Arts (APICA) festival, coordinated by Global Events.
The substantial sponsorship package, unveiled at a colourful media launch this week at Baduza Park, Maseru Mall, reinforces Econet APICA’s standing as one of Lesotho’s biggest and most sustainable lifestyle and cultural festivals.
Industry stakeholders, artists and members of the media attended the launch to officially kick off the countdown to Econet APICA 2026.
This year’s festival is scheduled to take place from February 27 to March 1, at the iconic Ramabanta Trading Post, renowned for its dramatic mountain scenery and immersive outdoor experiences that blend music, culture and tourism.
ETL’s Acting General Manager for Marketing Communications and Customer Experience, Puleng ‘Mathabo’ Masoabi, said Econet’s M1.5 million injection reflects the company’s long-term commitment to nurturing the creative sector and expanding opportunities for Basotho artists and entrepreneurs.
“Our investment in Econet APICA goes beyond entertainment. It is about supporting local talent, creating opportunities, and contributing meaningfully to Lesotho’s economic growth while remaining steadfast in our vision of a digitally enabled future,” said Masoabi.
She added that Econet has consistently invested in APICA since its inception in 2019, with the 2026 edition introducing a paid VIP section on the second day, designed to offer a premium experience for valued customers and festivalgoers.
Global Events officially unveiled some of the headline acts, with representative Montoeli ‘Moleli’ revealing a powerful blend of international and local performers. The lineup includes South African music legend Sipho ‘Hotstix’ Mabuse, amapiano and R&B stars Kelvin Momo and Mawhoo, alongside local favourites such as Mookho Moqhali and Sannere, among others.
‘Moleli stressed that the M1.5 million sponsorship is not just about entertainment, but about economic impact.
“Econet APICA is a powerful economic catalyst. From local vendors, security personnel and transport operators to accommodation providers and SMMEs, the festival creates real opportunities and livelihoods while showcasing the best of Lesotho,” he said.
Phomolo Lebotsa, the Head of Marketing and Acting Chief Executive at the Lesotho Tourism Development Corporation (LTDC), described APICA as a flagship event on the national calendar, noting that Econet’s continued financial backing has helped the festival grow in scale and regional appeal.
“Econet APICA has become critical in positioning Lesotho as a compelling tourism destination for both regional and international visitors, while celebrating our rich heritage and natural beauty,” Lebotsa said.
On her part, local musician Mookho Moqhali paid tribute to ETL for its consistent financial and institutional support of the creative industry.
“Econet APICA is more than a festival, it is a movement. Fans can expect unforgettable performances, energy and moments that celebrate who we are,” he said.
Launched in 2019, Econet APICA was created to provide a platform for local artists while blending music, culture and tourism. Beyond live music, Econet’s APICA 2026 promises a fully immersive programme, including a comedy night, camping under the stars, hiking through Lesotho’s majestic mountains, and horseback riding adventures culminating in a soulful R&B session, activities that showcase the Kingdom in the Sky’s natural beauty.
Tickets are available via Econet’s EcoTicket platform at ecoticket.co.ls, ensuring convenient access for music lovers across Lesotho and the region.
Summary
- She added that Econet has consistently invested in APICA since its inception in 2019, with the 2026 edition introducing a paid VIP section on the second day, designed to offer a premium experience for valued customers and festivalgoers.
- Phomolo Lebotsa, the Head of Marketing and Acting Chief Executive at the Lesotho Tourism Development Corporation (LTDC), described APICA as a flagship event on the national calendar, noting that Econet’s continued financial backing has helped the festival grow in scale and regional appeal.
- Beyond live music, Econet’s APICA 2026 promises a fully immersive programme, including a comedy night, camping under the stars, hiking through Lesotho’s majestic mountains, and horseback riding adventures culminating in a soulful R&B session, activities that showcase the Kingdom in the Sky’s natural beauty.
Seabata Mahao is a general news reporter with special focus on Business and Sports. Started working at Newsday in 2021. Working in a team with a shared goal is what I enjoy most and that gives me the motivation to work under any environment leading to growth.
