Letshego Financial Services has concluded the final leg of its flagship “Let’s Go and Win” campaign, rewarding seven December winners with prizes worth thousands of maloti at a colourful ceremony held last Friday.
The prize-giving event took place on January 30 at Sefika Complex in Maseru, marking the close of what the company has described as its biggest and most successful campaign to date. Winners walked away with a range of prizes, including trolley dash groceries worth M5 000 each, electricity vouchers, cash winnings from the Wheel of Fortune, and school fees support.
Two customers won trolley dash grocery prizes valued at M5 000 each, two others received electricity vouchers worth M1 000 each, while two participants spun the Wheel of Fortune and won M18 000 and M12 000 respectively. Another winner received school fees worth M3 000.
Speaking at the event, Letshego marketing officer Maieane Makate said the campaign, now in its third year, had exceeded expectations in both reach and impact.
“This is the third year of the campaign, but this one has been the biggest and most successful. With this year’s campaign, we managed to reach areas we never thought we would reach, and the number of customers doubled compared to previous years,” Makate said.
The 2025 edition of the “Let’s Go and Win” campaign ran from October 1 to December 31, although prize distribution is continuing after the official close. According to Makate, increased interest from Basotho prompted the company to expand the campaign beyond Maseru to Mohale’s Hoek in the south and Leribe in the north.
“In the past we focused mainly on Maseru, but due to public demand we extended the campaign to other districts. This year I can confidently say the campaign was bigger and better,” he said.
Makate added that the campaign featured both weekly and monthly winners, with approximately 45 customers benefiting overall. He said Letshego remains committed to raising the bar with each edition.
“Our mandate is to improve lives. Not only customers benefit from this campaign, but also stakeholders such as sound providers, photographers and others who work with us,” he said.
For many winners, the campaign delivered more than just prizes. One of the trolley dash winners, ’Matebello Sello from Ha-Mphele in Teyateyaneng, said the experience gave her renewed hope and confidence.
“I have never won anything in my life. When I was told I was one of the winners, it felt like a dream. I am over the moon and grateful to God for choosing me among many customers,” she said.
Sello said the groceries would significantly ease pressure on her household, particularly as schools have reopened and living costs continue to rise.
“Food prices are very high these days. This will really go an extra mile for my family,” she said.
She explained that she initially approached Letshego while heavily indebted, and the institution assisted her by consolidating her debts at low interest rates, enabling manageable repayment.
Another winner, Mosola Mosola from Ha-Mabote in Berea, who won M12 000 from the Wheel of Fortune, echoed similar sentiments.
“I approached Letshego deeply indebted with no plan. They consolidated all my debts, paid them in full, corrected my payslip and allowed me to repay at the lowest interest rates I have ever seen,” he said.
Mosola said his winnings would go towards funding his daughter’s education.
Other winners included Theko Moeko of St Monica’s in Leribe, who won M18 000 from the Wheel of Fortune; Mpho Monaheng from Lesia Ha-Thetsane, who won a trolley dash worth M5 000; Phakiso Liphoto, who received M3 000 in school fees; and Pitso Seutloali from Mathebe in Mafeteng and Mokhethi Sekonyela from Moreneng in Leribe, who each received electricity vouchers worth M1 000.
Summary
- The prize-giving event took place on January 30 at Sefika Complex in Maseru, marking the close of what the company has described as its biggest and most successful campaign to date.
- According to Makate, increased interest from Basotho prompted the company to expand the campaign beyond Maseru to Mohale’s Hoek in the south and Leribe in the north.
- They consolidated all my debts, paid them in full, corrected my payslip and allowed me to repay at the lowest interest rates I have ever seen,” he said.
Seabata Mahao is a general news reporter with special focus on Business and Sports. Started working at Newsday in 2021. Working in a team with a shared goal is what I enjoy most and that gives me the motivation to work under any environment leading to growth.
