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Econet credited for stimulating rugby revival

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Kananelo Mokhele

Econet Telecom Lesotho (ETL) has been credited for spearheading the rapid growth and revival of rugby in Lesotho, with the Federation of Lesotho Rugby (FLR) pointing to the Econet Rugby League (ERL) as the backbone of the sport’s recent success.

The federation said the sustained investment and support from ETL have transformed rugby from a struggling code into one of the country’s fastest-growing sports, anchored by structured competition, improved safety standards and increased nationwide participation.

Since its establishment in 2019, the ERL has evolved into Lesotho’s premier rugby competition, providing a consistent platform for clubs while elevating the overall standard of the game.

Beyond competition, Econet’s backing has enabled the introduction of critical medical support systems, including collision-related supervision, significantly enhancing player welfare.

FLR’s president Fetang Selialia said the partnership with ETL has been instrumental in reviving rugby in Lesotho since 2012.

“The support has not only increased participation but also improved visibility of the sport, attracting more spectators and recognition from international bodies,” Selialia noted.

The impact of Econet’s involvement is also evident in the growing competitiveness of the domestic league. The 2024/2025 season saw Lesotho Rugby Academy Rugby Club (RC) crowned champions, while Alex Bokang Ncheke walked away with the Most Valuable Player award. Mabote Beavers’ Sekhola Phate claimed the Top Try Scorer accolade.

The 2025 season, which kicked off in April, has continued to build on this momentum, recording increased fan engagement and participation levels across clubs.

Structurally, the federation operates under a well-defined system led by the president and supported by executive members, with development directors deployed across the north, central and southern regions to ensure nationwide reach.

On the international stage, Lesotho rugby has also made significant strides. The federation recently secured full membership status with World Rugby, unlocking access to funding through its Development Investment Programme.

National teams have also delivered strong performances, with the men’s 15s side winning the BOLESWA TRY Nations Cup against eSwatini and Botswana, while the women’s team continues to dominate the regional Khansi’cala Tournament, clinching the title three consecutive times.

The national Sevens team also showcased its competitiveness in Mpumalanga, South Africa, narrowly missing out on victory after a final decided by a coin toss.

At grassroots level, the sport is expanding rapidly. In partnership with the Lesotho Rugby Academy, rugby has been introduced to over 7,000 learners within a year, while school competitions run alongside LISA and LEPSSA continue to nurture emerging talent.

Despite the progress, challenges remain. The federation continues to grapple with the lack of a dedicated national rugby field, with officials appealing for government support to develop proper infrastructure, including changing facilities.

There is also a shortage of qualified referees, prompting calls for increased training and stricter enforcement of discipline within clubs.

“We remain committed to improving behaviour, strengthening officiating, and ensuring the game is played within the rules,” the federation stated.

Governance within the sport has also strengthened, with a recent Annual General Meeting recording 98 percent attendance, reflecting growing stakeholder confidence. Clubs such as Maseru Warriors, Mabote Beavers, Liqhomane, NUL Spears, Academy and Gorillas were all represented.

Key resolutions included the inclusion of Mabita Gorillas in both men’s and women’s competitions, as well as the expansion of the partnership with the Lesotho Rugby Academy.

Selialia described the past season as exceptional, once again crediting ETL’s continued sponsorship, now in its fourth year, as a major driver behind the league’s success and the broader growth of rugby in Lesotho.

The federation also acknowledged support from 207 retailers, All4one Sports, World Rugby, Rugby Africa, government institutions, clubs, players, parents and supporters for sustaining the sport’s upward trajectory.

Summary

  • Econet Telecom Lesotho (ETL) has been credited for spearheading the rapid growth and revival of rugby in Lesotho, with the Federation of Lesotho Rugby (FLR) pointing to the Econet Rugby League (ERL) as the backbone of the sport’s recent success.
  • Key resolutions included the inclusion of Mabita Gorillas in both men’s and women’s competitions, as well as the expansion of the partnership with the Lesotho Rugby Academy.
  • Selialia described the past season as exceptional, once again crediting ETL’s continued sponsorship, now in its fourth year, as a major driver behind the league’s success and the broader growth of rugby in Lesotho.
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