Telecommunications giant Econet Telecom Lesotho (ETL) has reinforced its reputation as a socially responsible corporate citizen by delivering groceries and household essentials to Kanana Old Age Home and 25 elderly residents from surrounding villages.
The handover ceremony, held at Ha Lekhobanyane in Mazenod, formed part of Econet’s flagship 12 Days to Christmas Campaign, an annual corporate social responsibility initiative aimed at supporting vulnerable communities across the country during the festive season.
Addressing stakeholders at the event, ETL’s Chief Executive Officer Dennis Plaatjies said the campaign reflects the company’s commitment to responsible leadership and inclusive development.
“Our elderly citizens deserve to feel valued, protected and celebrated. As Econet, we are committed to ensuring that no one is left behind during a season that symbolises love, compassion and generosity,” Plaatjies said.
“Today’s gesture, though modest, should inspire Lesotho’s business sector to actively support the vulnerable and less privileged.”
Plaatjies added that ETL recognises the critical role played by institutions such as old age homes in supporting disadvantaged members of society.
“As the ETL family, we are humbled to contribute to their incredible efforts in caring for our elders,” he said.
The event was officiated by Minister of Youth, Gender and Social Development Pitso Lesaoana, who praised Econet for complementing government efforts in social protection.
“ETL sets an inspiring example of how corporate partners can uplift vulnerable populations in our society. Public–private collaboration is essential in safeguarding the welfare of our senior citizens. Interventions like these strengthen our national responsibility to ensure the elderly live with dignity,” Lesaoana said.
Representing Kanana Old Age Home, Sister Sylvia expressed heartfelt appreciation for both the material support and the personal engagement shown by Econet staff.
“Beyond the groceries and essentials, what touched us most was the companionship and joy brought to the home today. Our residents felt seen, respected and valued. Initiatives like the 12 Days to Christmas restore our hope and remind us of the true spirit of Christmas,” she said.
In addition to the donation, Econet employees assisted with light chores around the facility, helped prepare a festive meal and presented individual care packages to invited elders from nearby villages.
Summary
- Telecommunications giant Econet Telecom Lesotho (ETL) has reinforced its reputation as a socially responsible corporate citizen by delivering groceries and household essentials to Kanana Old Age Home and 25 elderly residents from surrounding villages.
- The handover ceremony, held at Ha Lekhobanyane in Mazenod, formed part of Econet’s flagship 12 Days to Christmas Campaign, an annual corporate social responsibility initiative aimed at supporting vulnerable communities across the country during the festive season.
- In addition to the donation, Econet employees assisted with light chores around the facility, helped prepare a festive meal and presented individual care packages to invited elders from nearby villages.
Seabata Mahao is a general news reporter with special focus on Business and Sports. Started working at Newsday in 2021. Working in a team with a shared goal is what I enjoy most and that gives me the motivation to work under any environment leading to growth.
