Ntsoaki Motaung
South African-based marketing powerhouse, Mollis Group, has launched a bold initiative aimed at promoting African-manufactured products within regional markets across the continent.
The programme aligns with the African Union’s (AU) vision of leveraging intra-African trade to stimulate economic growth and combat poverty.
Mollis Group’s Chief Executive Officer, Lebo Radebe, emphasised that the initiative embodies the spirit of Pan-Africanism, focusing on unity, African cultural pride, and the ethos of Ubuntu.
“Pan-Africanism is the core pillar of the AU, and Mollis Group seeks to amplify this through the marketing of African brands across continental regional markets, beginning with southern Africa,” Radebe stated.
The group plans to expand beyond southern Africa into eastern, western, central, and northern regions, leveraging regional manufacturing advantages to strengthen Africa’s economic independence.
Highlighting the maturity of Africa’s manufacturing industry, the CEO stressed the need to prioritize intra-African trade.
“We must empower ourselves economically by prioritizing trade among Africans,” he emphasised. “Mollis Group is dedicated to expanding African brands and promoting them on the continent and globally.”
The programme includes a structured system to enhance the visibility and trade of African-made goods, particularly in the food and technology sectors.
Mollis Group’s mission reflects AU principles, including transparency, accountability, and professionalism, as well as the foundational goals of Agenda 2063—a comprehensive framework for Africa’s sustainable development.
“As Mollis Group, we are committed to unity, cohesion, and solidarity, which are key objectives of the AU. Our focus is on strengthening Africa’s manufacturing industries to improve the lives of people across the continent,” Radebe added.
The group has forged a partnership with the Royal Council of Africa, which includes influential leaders like King Mswati III of Eswatini and former South African President Thabo Mbeki.
To mark the programme’s official launch, Mollis Group will host a high-profile event in Johannesburg, South Africa, in the first quarter of 2025.
Supported by the AU and the Royal Council of Africa, the launch will feature distinguished figures such as former President Mbeki and 40 foreign delegates from across the continent.
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