Palesa Moloinyane
Alliance Insurance officially launched the 2025 edition of the Alliance Winter Challenge at Lancers Inn on Tuesday, marking a historic milestone by including women’s football for the first time in the tournament’s eight-year history.
Speaking at the launch, Alliance Insurance’s Public Relations and Corporate Communications Manager, Limakatso Mokobocho announced that this year’s challenge will feature both male and female teams from four clubs that are exclusively sponsored by Alliance Insurance namely Matlama FC, Lioli, LCS, and Linare.
The tournament represents the eighth consecutive year of the annual competition, which has become a cornerstone of the local football calendar.
Mokobocho explained that the Winter Challenge serves a crucial purpose in maintaining teams’ fitness levels during the off-season, ensuring players remain physically prepared for upcoming tournaments.
“We do not want the players to rest completely. This challenge is meant to keep them training and motivated for the competitive season ahead,” she said.
The challenge also functions as a strategic initiative to strengthen relationships among participating clubs while generating funds to support them throughout the year.
“We want to build solidarity among the teams and show that they are all part of one family, supported by Alliance,” she noted.
In this groundbreaking edition, women’s teams will compete for the first time, though without financial prizes initially.
Mokobocho emphasised this represents just the beginning of women’s inclusion in the tournament.
“We started with nothing for the men. The same applies here, but growth is the goal.”
For men’s teams, significant financial incentives remain in place. The winning team will walk away with a M100,000 cash prize. The top scorer, best goalkeeper, and player of the season will each receive M2,500, according to Mokobocho.
On his part, Matlama’s President Moeketsi Khojane expressed deep appreciation for Alliance’s continued support at the event.
“If it were not for Alliance, Matlama and Lioli would not be dominating the premier league like they are today. Their backing has made a huge difference,” he said.
Speaking on behalf of the Lesotho Football Association (LeFA), Lioli’s General Manager Lekhooa Thabaneng conveyed sincere gratitude to Alliance Insurance for their unwavering commitment to local football development.
“LeFA truly appreciates what Alliance is doing. We acknowledge that, without their continued involvement, we wouldn’t have achieved all that we have. Their support is visible and impactful,” said Thabaneng.
The women’s matches take place on August 16, while the men’s matches kick off on August 17 this year.
Summary
- Alliance Insurance officially launched the 2025 edition of the Alliance Winter Challenge at Lancers Inn on Tuesday, marking a historic milestone by including women’s football for the first time in the tournament’s eight-year history.
- The tournament represents the eighth consecutive year of the annual competition, which has become a cornerstone of the local football calendar.
- The challenge also functions as a strategic initiative to strengthen relationships among participating clubs while generating funds to support them throughout the year.
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