Econet Telecom Lesotho (ETL), through its social impact arm HigherLife Foundation, this week handed over a newly built two-roomed house to the family of ‘Masefako Maleoa in the rural village of Matsatsaneng, Botha-Bothe district.
‘Masefako, a widowed mother of eight, had endured harsh living conditions for years in a crumbling structure that posed a daily threat to her family’s safety. Two of her children live with psychological conditions, further compounding the family’s struggle to find stability.
That struggle took a remarkable turn as ETL’s initiative transformed not only their living conditions but also restored dignity and hope to their lives.
The new house, valued at nearly M250,000, features two spacious rooms, electricity access, basic furnishings, and essential household items, all designed to give the family a new lease on life.
Speaking on behalf of the ETL CEO, Chief Finance Officer Teboho Tjaoane highlighted the importance of corporate social responsibility.
“This new home is not just a building but a symbol of our deep-rooted commitment to changing lives. We believe that access to a safe and dignified living environment is a basic human right,” he said.
“This handover represents a significant milestone in our journey to make a lasting difference in the lives of Basotho families.”
Tjaoane emphasised that the selection process for the beneficiary household was carefully considered, ensuring assistance reached those most in need. He also stressed the company’s continued commitment to uplifting vulnerable communities through meaningful and sustainable interventions.
“We are rejoicing with our student today so that she can focus more on her studies without any worries including her wellbeing,” he added, referring to one of ‘Masefako’s children who is currently pursuing education.
The project forms part of ETL’s flagship corporate social responsibility programme, which extends beyond digital access to provide practical support for communities facing hardship.
An emotional ‘Masefako Maleoa delivered a heartfelt vote of thanks during the handover ceremony.
“I never imagined that a company like Econet could step into my life and bring about such a big change. May God bless Econet and everyone who made this possible. You have restored hope to me and my children.”
She added, “Life has not been easy, but today we finally saw God’s miracle. We are very grateful to HigherLife Foundation for being a loyal companion in this long journey.”
The initiative drew praise from government officials. Minister of Gender, Youth and Social Development Pitso Lesaoana commended ETL for leading by example in corporate social responsibility.
“The government can succeed if entrepreneurs or the business community give back to the community,” he said. “It is every company’s responsibility to engage in CSR efforts. We need more partnerships like this for the betterment of Basotho lives.”
This marks the fifth home built by the HigherLife Foundation. Previous beneficiaries include the Lelapa family in Mokhotlong (2024) and the Moorosi family in Qacha’s Nek (2023), reinforcing the Foundation’s enduring commitment to social upliftment.
Summary
- Econet Telecom Lesotho (ETL), through its social impact arm HigherLife Foundation, this week handed over a newly built two-roomed house to the family of ‘Masefako Maleoa in the rural village of Matsatsaneng, Botha-Bothe district.
- ‘Masefako, a widowed mother of eight, had endured harsh living conditions for years in a crumbling structure that posed a daily threat to her family’s safety.
- “This handover represents a significant milestone in our journey to make a lasting difference in the lives of Basotho families.
Seabata Mahao is a general news reporter with special focus on Business and Sports. Started working at Newsday in 2021. Working in a team with a shared goal is what I enjoy most and that gives me the motivation to work under any environment leading to growth.
