Lehae Funeral Services has demonstrated its rapid growth trajectory with the official opening of a new mortuary branch in the Berea district, less than a year after launching its first branch.
The expansion signals the company’s growing presence in Lesotho’s funeral services sector and its ambition to make dignified end-of-life services more accessible to communities.
The new Berea branch forms part of Lehae Funerals’ broader strategy to decentralise its operations and bring services closer to clients across the country.
The move also responds to increasing demand for reliable and professional funeral services, particularly in districts that have traditionally relied on facilities located far from their communities.
Lehae Funerals is a sister company to Alliance Insurance Company and operates as a subsidiary of the Alliance Group Investment Holding Company. This corporate backing has enabled the funeral services provider to expand steadily since its establishment.
Speaking during the launch, Lehae Funeral Services Chief Executive Officer Motjope Mokhathi reflected on the company’s modest beginnings, noting that when it was founded in October 2023, it did not have its own physical offices and operated under the umbrella of Alliance Insurance.
“Through determination and growth, we were able to establish our first branch in Likotsi last year,” Mokhathi said.
“The opening of the Berea branch represents continued progress and stability for the company.”
Mokhathi also used the occasion to clarify the difference between funeral insurance and funeral services, an area that often causes confusion among clients. He explained that funeral insurance is designed to provide financial support to bereaved families, while funeral services are responsible for managing the practical aspects of burial arrangements and the final send-off.
Mokhathi revealed that the company has set its sights on further expansion going forward. He said land has already been secured in several parts of the country to accommodate future developments.
Beyond business growth, he added that the Berea branch is expected to contribute to socio-economic development by creating jobs and supporting poverty reduction efforts in the district.
The Berea Branch Manager Tšepo Manong echoed the emphasis on community impact, highlighting the branch’s role in boosting local employment and economic activity.
“The branch will employ six permanent staff members while additional temporary workers will be outsourced as needed. Our goal is to ensure that every Mosotho receives a decent and dignified funeral.”
On behalf of the local community, Principal Chief of Ha ’Mamathe, Gabasheane Masupha, welcomed the opening of the new branch and commended Lehae Funerals and Alliance Insurance Group for investing in Berea. He also highlighted the significant role played by women in driving the project.
“I would like to applaud the womanhood that has elevated this project. This shows that Alliance Insurance Group is truly here to work for Basotho,” Masupha said, urging the company to continue supporting community initiatives in the area.
Summary
- Lehae Funeral Services has demonstrated its rapid growth trajectory with the official opening of a new mortuary branch in the Berea district, less than a year after launching its first branch.
- Speaking during the launch, Lehae Funeral Services Chief Executive Officer Motjope Mokhathi reflected on the company’s modest beginnings, noting that when it was founded in October 2023, it did not have its own physical offices and operated under the umbrella of Alliance Insurance.
- On behalf of the local community, Principal Chief of Ha ‘Mamathe, Gabasheane Masupha, welcomed the opening of the new branch and commended Lehae Funerals and Alliance Insurance Group for investing in Berea.
Seabata Mahao is a general news reporter with special focus on Business and Sports. Started working at Newsday in 2021. Working in a team with a shared goal is what I enjoy most and that gives me the motivation to work under any environment leading to growth.
