In a move to ease financial pressure on clients and promote financial inclusion, Letshego Financial Services Lesotho Limited has relaunched its LetsGo& WIN campaign, a customer-first initiative aimed at improving lives through reduced loan rates and practical, everyday rewards.
A subsidiary of the Pan-African inclusive finance group, Letshego Holdings Ltd, Letshego Lesotho is once again placing customers at the centre of its mission with a revitalised campaign under the 2025 theme: “Lower Rates, Higher Value, More Rewards.”
This year’s relaunch builds on the success of the 2023 edition, which began as a loan consolidation campaign. That initiative allowed Basotho customers to combine multiple loans into one, resulting in simplified repayments and significantly lower interest rates.
The impact was tangible, not only in customers’ pockets but also in their quality of life. Running over a three-month period, the 2025 LetsGo& WIN campaign is open to both new and existing customers, including employees from both the government and private sectors.
Participants who take up or maintain a loan with Letshego during the campaign automatically qualify for a chance to win a share of M400,000 in prizes.
But this is more than just a financial incentive; it is about helping Basotho households meet their everyday needs. Prizes include school fee vouchers, grocery trolley dashes, electricity vouchers, and cash prizes.
Marketing Manager Tšotetsi Seema said the campaign reflects Letshego’s mission of improving lives.
“We not only aim to reduce the cost of borrowing but also to reward our customers for their loyalty and responsible financial behaviour,” he said.
Head of Production and Marketing, Motebang Moeketsi, said the campaign is an invitation to Basotho to pursue brighter financial futures.
“This initiative is about changing lives,” he said.
“When designing LetsGo& WIN, we wanted to address the real pressures our customers face, school fees, groceries, electricity, and financial relief,” said Moeketsi.
“That is why our rewards speak directly to the household realities of Basotho. This is not just a campaign; it is a partnership with our customers to ease their load and bring more value.”
The campaign introduces lower interest rates and enhanced rewards such as electricity vouchers, grocery coupons, cash prizes, and spin-wheel draws. Customers with good repayment records stand to benefit the most.
With its renewed focus on lowering the cost of credit and making rewards more meaningful, Letshego Lesotho is reinforcing its position as a key player in Lesotho’s financial services landscape, championing accessibility, affordability, and community impact.
The campaign reflects Letshego’s broader Pan-African mission of financial inclusion, seeking not only to provide loans but also to equip customers with tools for better financial management and improved well-being.
Joining the campaign is simple. Any customer, new or existing, who takes up or maintains a loan with Letshego during the campaign period is eligible. The more engaged a customer is, the higher their chances of winning.
As Letshego Lesotho invites Basotho to be part of this initiative, one message is clear: the campaign is not just about borrowing, it is about building better lives.
Summary
- A subsidiary of the Pan-African inclusive finance group, Letshego Holdings Ltd, Letshego Lesotho is once again placing customers at the centre of its mission with a revitalised campaign under the 2025 theme.
- Participants who take up or maintain a loan with Letshego during the campaign automatically qualify for a chance to win a share of M400,000 in prizes.
- With its renewed focus on lowering the cost of credit and making rewards more meaningful, Letshego Lesotho is reinforcing its position as a key player in Lesotho’s financial services landscape, championing accessibility, affordability, and community impact.
Seabata Mahao is a general news reporter with special focus on Business and Sports. Started working at Newsday in 2021. Working in a team with a shared goal is what I enjoy most and that gives me the motivation to work under any environment leading to growth.
