Kamohelo Makhofola
Picture this: you arrive in Lesotho, eyes wide with anticipation, ready to explore the breathtaking landscapes and rich culture. You venture into the mountains, only to encounter an unexpected challenge that makes you uneasy.
On Sunday, October 27, 2024, Mr Stuart Neil Greig said: “We visit Lesotho often from South Africa, usually to see Katse dam or Sani Pass. Today we wanted to go and see Afriski. We entered via Caledonspoort, and just as we exited the last town and climbed the steep pass into the tall mountains, we were accosted by eight children throwing rocks. It injured my passenger so severely that we had to turn around and head home for stitches in Clarens.
“Very sad state of affairs, as we shall not return, and I believe this happens often. Lesotho, you need to do something about this, as it will drive more people away from visiting your beautiful country.”
This Mr Greig posted on Facebook in the Lesotho Tourism Board Notice group. Mr Greig’s account highlights a troubling reality for tourists in Lesotho. While the country boasts stunning landscapes and rich cultural experiences, incidents like this can overshadow its beauty and deter visitors from returning. The safety of tourists is a pressing concern that not only affects individual experiences but also impacts the overall perception of Lesotho as a travel destination.
So this article is a call for the local government, schools, tourism boards and community members to come together and address the safety concerns that have been highlighted by incidents like Mr Greig’s experience.
A few of what the tourist sector can do is:
Understand tourist Concerns
Incidents involving aggressive behaviour from locals, such as the one described by Mr Greig create a perception of danger that is hard to shake. This fear leads to potential tourists opting for other destinations that they perceive as safer. As highlighted in Mr Greig’s statement, the experience of being accosted by children throwing rocks not only resulted in physical harm but also left a lasting impression that may discourage future visits. Tourism stakeholders must understand these concerns and take action.
Involve the community
The local community plays a vital role in shaping the experiences of tourists. Engaging with community members can help foster a sense of mutual respect and understanding. Initiatives that promote positive interactions between locals and visitors can transform negative experiences into opportunities for connection. For example, programs that involve local youth in tourism, perhaps as guides or cultural ambassadors, can encourage respectful behaviour and enhance the overall visitor experience. Teachers in schools can also teach students about the importance of tourism and hospitality.
Improve Infrastructure and Communication
Another critical factor is the need for improved infrastructure and communication. Establishing clear channels for tourists to report incidents or seek assistance can make a significant difference. Enhancing the visibility of local authorities and providing tourist information centres can help reassure visitors and promote a sense of safety. Additionally, better road signage and emergency contact information can empower tourists to navigate the region confidently.
Promote positive narratives
In addressing the challenges faced by tourists, it is equally important to promote positive stories about tourism in Lesotho. Highlighting successful initiatives and positive experiences can help counterbalance negative perceptions. By showcasing the beauty of Lesotho and its welcoming communities, we can encourage potential visitors to look beyond isolated incidents and explore all that this remarkable country has to offer.
As a country, we seek to attract and retain tourists, it is our responsibility to prioritise the tourists’ safety and well-being. The incident shared by Mr Greig serves as a wake-up call for stakeholders to take actionable steps towards improving the tourism experience. By fostering community engagement, enhancing infrastructure, and promoting positive narratives, we can continue to be a destination where visitors feel safe and valued.
