One of Africa’s most influential travel content creators, Wodemaya, sparked a wave of inspiration among aspiring digital storytellers in Lesotho during a powerful Master Class held on Monday at the ‘Manthabiseng Convention Centre.
The event, supported by the Lesotho Tourism Development Corporation (LTDC), forms part of the Corporation’s broader strategy to position Lesotho as a premier tourism destination, both locally and globally.
The Master Class brought together a vibrant mix of vloggers, bloggers, photographers, social media influencers, and other aspiring content creators who gathered to learn from the Ghanaian-born YouTube star, whose content reaches millions across the world.
Wodemaya, born Berthold Kobby Winkler Ackon, is renowned for documenting untold African stories through his YouTube channel. His visit to Lesotho aligns with LTDC’s mission to boost the visibility of the country’s rich tourism offerings, from breathtaking natural landscapes and cultural heritage to unique local traditions.
“As part of its marketing initiatives, the LTDC works with international travel influencers who play a role in showcasing the country’s unique assets,” said an LTDC Chief Executive Officer, Mamello Morojele.
“In this regard, we are lucky to have struck a partnership with Mr. Obina Akon, popularly known as Wodemaya or more appropriately, as we Basotho have come to know him, ‘Kopano’.”
“To the participants of today’s event, indeed you are lucky to be able to be part of this journey as it takes off, you must view this intervention is an opportunity for you to build your capacity, position yourself as being available and ready to join hands with the LTDC in its daring mission to showcase Lesotho and it is my believe that you crab this chance with both hands and absorb what is shared with you today because fortune favours the brave.”
LTDC views partnerships like this as critical to their mission of promoting the Mountain Kingdom to the world. “Partnering with global creators like Wodemaya is a smart investment,” said the spokesperson.
“He is helping us position Lesotho as a must-visit destination while also empowering local creators to become digital tourism ambassadors.”
During the Master Class, Wodemaya shared personal insights on how he built his brand, the importance of authentic storytelling, and how content creators can monetise their platforms while telling impactful African narratives. He encouraged local creatives to focus on originality and to use their own voices in capturing Lesotho’s stories.
“I believe Africa has the most beautiful and unique stories to tell. What I saw in Lesotho, your culture, your landscapes, and your people, is special, and the world needs to see it through your eyes. Content is what we live with daily, and we should not think much of it,” Wodemaya said.
Participants left the session inspired and energised to start creating with purpose. “It’s not every day you get this kind of exposure and direct advice from someone at the top,” said one young filmmaker who attended the event.
Wodemaya’s presence in Lesotho is expected to boost both domestic and international interest in the country, putting a spotlight on its untapped tourism potential and the growing digital economy driven by local creatives.
This is the second time that the content creator visits Lesotho having first came to the country in December 2024 and spend about two weeks attending some of the big festivals such as ‘Maletsunyane Braai Festival and seeing some of the tourist attraction that Lesotho has to offer all the while capturing this moments and sharing with his millions of followers across Facebook, Twitter (Now known as X) TikTok and YouTube.
A Professional Communications practitioner with a wealth of expertise in marketing, public speaking, communication and media relations. I believe in learning everyday and improving one’s personal and professional capabilities.
* A former journalist and radio host who is passionate about media and it’s impact on society.
