Liteboho Matela
In a world where traditional gender roles often dictate career paths, Molebo Maime, known affectionately as Fiffy, is reshaping perceptions one piece of wood at a time.
At just 21, she has established herself as a skilled carpenter and successful entrepreneur, breaking down stereotypes and inspiring others in her community.
Maime’s journey began in the small village of Roma, Ha Maama, where her fascination with crafting items out of wood took root. Carpentry – a field typically seen as male-dominated – became both her passion and a symbol of her determination to challenge gender norms.
She pursued formal training at Supreme Crafts and Development in 2023, where she honed her skills and committed to building a career that would test her resilience and creativity.
“I have always wanted to be my own boss,” she reflected, eyes alight with the fervour of someone who has found her calling.
As Lesotho’s unemployment rates climb annually, Maime saw the necessity of forging her own path. She moved to Upper Thamae in Maseru, where she set up her carpentry business and embarked on a journey that would bring both triumphs and trials.
Being a woman in carpentry presented unique challenges. She faced scepticism and disrespect, particularly from male clients who found it difficult to look beyond traditional gender expectations.
“Going to a male client’s house alone to fix a cabinet was one of the biggest obstacles,” she shared.
Many potential customers initially hesitated to trust her capabilities simply due to her gender. Yet, Maime was resolute, meeting the physical demands of carpentry – carrying heavy materials, working long hours – with grit and perseverance.
“Carrying heavy materials became hectic, but I found ways to overcome it,” she said, embodying the resilience of a true trailblazer.
Despite setbacks, including losing tenders and jobs due to gender-based biases, Maime refused to give up. She found support in other women within the community, forming a network of female carpenters who shared experiences and strategies to overcome these obstacles.
Through innovative problem-solving, she adapted her work approach, investing in tools and techniques that minimised the physical strain and refined her craftsmanship to ensure that gender would not define her capabilities.
Maime’s entrepreneurial spirit, however, did not start with carpentry. Her first venture, Fiffy’s Kicks, a sneaker business, was inspired by her love of fashion and willingness to take risks. Before launching this venture, she sold hats and hair bonnets, saving her profits to invest in her new passion.
“Transitioning from selling sneakers to carpentry was difficult,” she admitted. Yet, through commitment and adaptability, she managed to balance both industries, ensuring the success of each business.
“Ke ngoanana oa Mosotho (I am a Mosotho girl); multitasking is in our roots,” Maime proudly stated. Her ability to manage carpentry projects while running Fiffy’s Kicks is a testament to her organisational prowess.
Whether crafting a custom cabinet or sourcing the perfect pair of sneakers, she ensures her clients receive high-quality, personalised service. Her rigorous scheduling, prioritising tasks based on urgency, have helped build a reputation for reliability and excellence.
Maime’s journey is not only a personal triumph but a beacon of inspiration for other women aspiring to enter male-dominated fields.
“I find it creatively and professionally fulfilling because many ladies want to learn carpentry,” she noted.
By sharing her experiences, she hopes to encourage more women to pursue careers in trades traditionally dominated by men. She actively participates in community workshops and mentorship programs, guiding young women interested in carpentry.
“It is very important for young girls to feel empowered; I constantly encourage them to break stereotypes,” she said.
Looking forward, Maime envisions expanding her businesses and continuing to inspire others in her community. Her ultimate goals include achieving both wealth and a healthy life, driven by her vision and relentless spirit.
“I want to be a source of inspiration, especially within my community,” she said.
Maime’s ambitions extend beyond her personal success; she dreams of establishing a training center.
