Refiloe Molise
Masianokeng Sports Academy has strengthened its youth development efforts after signing a partnership agreement with Moonlight Enterprise Ink during a ceremony held at the Metcash Building this week.
The academy, established in March 2020 in Masianokeng, was founded to provide children with a safe and structured environment where they can participate in sports while focusing on their education.
It currently accommodates 115 boys and girls between the ages of five and 20, offering training in football, boxing and beauty pageants.
Speaking at the signing ceremony, Academy’s president, Tlokotsi Ndlovu, said the organisation has been searching for support from companies to help it grow and better serve young people in the community.
“We are one of the smallest academies in the country and we are still growing, so we have been looking for assistance from companies to support us. That is when we came across Moonlight Enterprise Ink, which agreed to assist us in promoting sports at the academy,” said Ndlovu.
He explained that the academy was formed to guide children away from negative influences such as drug abuse and early teenage pregnancy while encouraging discipline, teamwork and commitment to education.
“Our main objective has always been to take children away from the streets and create a space where they can focus on their education and their talents,” he said.
Despite the progress made over the past five years, the academy continues to face challenges, particularly a shortage of sports equipment and limited financial resources.
Members contribute a monthly fee of M50.00 to support the running of activities, but this is often not enough to meet all operational needs.
Ndlovu said the partnership would help improve the academy’s visibility and provide the support needed to sustain its programmes.
He added that the academy also recognises learners who perform well in both school and sports during annual awards ceremonies held between May and June, with this year’s ceremony scheduled for May 30, 2026.
On his part, the Managing Director of Moonlight Enterprise Ink, Chakane Sepetla, said the company decided to partner with the academy because of its role in shaping the lives of young people in the community.
“As Moonlight Enterprise Ink, we want to see young people actively participating in sports and staying away from negative influences. Supporting initiatives like Masianokeng Sports Academy is one way of contributing to community development,” said Sepetla.
He explained that the agreement signed on March 30, 2026, will run for three years until March 30, 2029, after which both parties will review and possibly renew the partnership.
Sepetla added that the company’s support will focus on branding and providing tools rather than direct financial sponsorship.
“We will not be sponsoring the academy with money, but we will assist with branding and providing tools to promote the academy. Branding costs can change, which is why it is difficult to set a fixed budget,” he said.
Summary
- The academy, established in March 2020 in Masianokeng, was founded to provide children with a safe and structured environment where they can participate in sports while focusing on their education.
- Speaking at the signing ceremony, Academy’s president, Tlokotsi Ndlovu, said the organisation has been searching for support from companies to help it grow and better serve young people in the community.
- On his part, the Managing Director of Moonlight Enterprise Ink, Chakane Sepetla, said the company decided to partner with the academy because of its role in shaping the lives of young people in the community.
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