First National Bank (FNB) Lesotho, in partnership with Visa, has rolled out a customer rewards campaign that links everyday card usage to the excitement of the FIFA World Cup 2026™.
The ‘Swipe, Tap and Win’ promotion, running from 30 April to 31 July 2026, incentivises customers to use their FNB Visa cards for daily transactions, offering them chances to win attractive prizes while accelerating the shift toward digital payments.
The campaign comes as the bank seeks to deepen customer engagement and promote secure, cashless banking solutions in the build-up to the global football tournament, co-hosted by the United States, Mexico, and Canada.
FNB Lesotho Chief Executive Officer Delekazi Mokebe described the initiative as a strategic move to enhance customer value and convenience.
“Our partnership with Visa demonstrates our commitment to making everyday banking simpler, safer, and more rewarding,” Mokebe said. “As excitement builds for the FIFA World Cup 2026™, we are giving our customers the opportunity to win incredible prizes simply by choosing how they make payments.”
She added that the campaign supports the bank’s broader goal of empowering Basotho with modern financial tools that improve efficiency and accessibility.
Customers automatically enter prize draws by using their FNB Visa cards during the campaign period. Weekly draws, starting 1 June 2026, will offer petrol vouchers, paraffin vouchers, and cash prizes. Monthly draws will feature significantly larger rewards, including a three-month salary payout, grocery vouchers, and substantial cash amounts.
FNB Lesotho Head of Retail, Nthabeleng Khoali, emphasised the customer-centric design of the promotion.
“This competition is designed with our customers at heart,” Khoali said. “We want to encourage effortless and secure payments while delivering real value through weekly and monthly rewards. Whether buying groceries, fuelling up, or making regular purchases, using an FNB Visa card could turn everyday spending into life-changing prizes.”
The campaign is expected to play a meaningful role in driving digital payment adoption across Lesotho, where banks continue to push for reduced cash dependency in favour of safer and more convenient transaction methods. It also reinforces FNB Lesotho’s position as an innovative player in the local market through strategic partnerships.
Such collaborations between financial institutions and global payment networks are increasingly important for enhancing customer loyalty and supporting national financial inclusion objectives.
FNB Lesotho is encouraging both individual and business customers to increase their card usage during the campaign period to maximise their chances of winning while benefiting from secure digital banking services.
Summary
- First National Bank (FNB) Lesotho, in partnership with Visa, has rolled out a customer rewards campaign that links everyday card usage to the excitement of the FIFA World Cup 2026™.
- The campaign comes as the bank seeks to deepen customer engagement and promote secure, cashless banking solutions in the build-up to the global football tournament, co-hosted by the United States, Mexico, and Canada.
- The campaign is expected to play a meaningful role in driving digital payment adoption across Lesotho, where banks continue to push for reduced cash dependency in favour of safer and more convenient transaction methods.
Seabata Mahao is a general news reporter with special focus on Business and Sports. Started working at Newsday in 2021. Working in a team with a shared goal is what I enjoy most and that gives me the motivation to work under any environment leading to growth.
