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CATEGORY

Opinion & Leaders

What is Really an Influencer? A Critique of the Relevance, Authenticity, and Credibility of the Growing Influencer Culture

Tanki Kotelo The burgeoning reach and use of social media have undoubtedly changed the way brands and organisations communicate with their populace. And with the...

Homecoming to hunger: Reality of land ownership in Lesotho

Kananelo Boloetse As I sit down to write this opinion, my cousin whom I have not seen in more than a decade has returned to...

Fulbright specialist explores link between alcohol use and mental health

Staff Reporter Natalie Johnson, a Fulbright Specialist based in Butha Buthe, is conducting groundbreaking research on the intersection of alcohol use and mental health in...

Unlocking opportunities: How Setipa’s candidacy can benefit Lesotho and its people

Theko Tlebere I recently read an article written by a fellow Mosotho expressing concerns about the government's substantial investment in Joshua Phoho Setipa's candidacy for...

Vote of Confidence: SADC Endorsed Setipa for Commonwealth Secretary-Genera

Theko Tlebere “If bestowed with this immense honour, I pledge to work diligently with members to uphold and advance the Commonwealth’s values, effectively represent the organisation on...

Online Reputation Management: Preserving Brand Integrity in the era of cancel culture and social media scrutiny

Tanki Kotelo In today’s digital age, where social media wields unparalleled authority as judge, jury, and executioner, traditional public relations (PR) statements simply don't carry...

Open Letter to Deputy Prime Minister Majara

Lefu Lechesa Subject: Your “Cordial Discussion with the DPP” to Drop Charges against Hon Metsing. I am not so sure that you still deserve to be...

Gudos to NUL: Keeping it classy and dodging a showdown

Staff Reporter In an era where many organisations resort to aggressive legal posturing in response to media scrutiny, the National University of Lesotho (NUL) has...

Lesotho’s Youth: The Nation’s Hope and a Call to Action on International Youth Day

Theko TlebereThe celebration of international days has become monotonous and boring, and young people no longer feel connected to such occasions. Nevertheless, these days...

Young, Bold, and Determined: Empowering the Future Beyond International Youth Day 2024

Tanki Kotelo From climate activism to economic empowerment, the youth of today are leading the way in redefining what it means to be a global...

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