Jonsson Workwear has launched its Hello Connect campaign at Jonsson Manufacturing Lesotho (JML), giving employees easier and more affordable access to smartphones to support learning, communication, and digital engagement.
The campaign, announced at the end of July, equips JML staff with new Mobicel smartphones, complete with a once-off airtime allowance, accessories, and a 12-month warranty.
“By providing teams across JML with access to smartphones at a significantly reduced cost, the business supports its workforce by strengthening connection at every level – whether it’s through the Jonsson CommUnity internal communications app, Workforce app or the Jonsson Learn app,” the company said in a statement.
“With smartphones playing an increasingly vital role in accessing these essential workplace platforms, the company recognised that not all employees have access to a suitable device,” it added.
Devices are offered at a discounted price and can be paid off over 12 months via salary deductions. Employees using the phones for work purposes also gain access to the company’s Wi-Fi network, removing additional data costs.
“Whether it is staying informed through our internal communication app or using our online learning platform, the Hello Connect campaign is built on creating opportunities,” said Nick Jonsson, CEO of Jonsson Workwear.
The initiative forms part of Jonsson Workwear’s broader vision of building a better life for all. It complements existing JML efforts, including on-site healthcare, a staff feeding scheme, and community support programmes, such as food aid provided during Lesotho’s drought and food crisis in 2024.
The campaign provides employees with access to essential workplace platforms, including the Jonsson CommUnity internal communications app, Workforce app, and Jonsson Learn app, supporting both connection and learning.
Over 2,776 JML employees have signed up for the programme, underscoring the demand for technology that enables participation in the company’s ongoing digital transformation.
Together with JML’s existing people, and development-focused programmes, Hello Connect is designed to create a lasting, meaningful impact both within the company and in surrounding communities.
Summary
- “By providing teams across JML with access to smartphones at a significantly reduced cost, the business supports its workforce by strengthening connection at every level – whether it’s through the Jonsson CommUnity internal communications app, Workforce app or the Jonsson Learn app,” the company said in a statement.
- “Whether it is staying informed through our internal communication app or using our online learning platform, the Hello Connect campaign is built on creating opportunities,” said Nick Jonsson, CEO of Jonsson Workwear.
- The campaign provides employees with access to essential workplace platforms, including the Jonsson CommUnity internal communications app, Workforce app, and Jonsson Learn app, supporting both connection and learning.
Authored by our expert team of writers and editors, with thorough research.
