A six-year wait for sponsorship is finally over for Lifofane Football Club after the Botha-Bothe-based side secured a kit sponsorship deal with LNIG Hollard for the 2025/26 Vodacom Premier League (VPL) season.
The sponsorship is expected to provide crucial support to Lifofane, strengthening the team’s ability to compete at the highest level of domestic football. Beyond the field, LNIG Hollard hopes the investment will inspire young people to dream bigger and pursue their ambitions.
The partnership was announced during the official opening of the company’s new office in Botha-Bothe, highlighting LNIG Hollard’s commitment to both business growth and community development.
Speaking at the launch, LNIG Hollard Chief Executive Officer, Mpho Vumbukani, said the twin initiatives, the sponsorship and the new office, reflect a broader vision that balances expansion with social responsibility.
“Opening a new office in Botha-Bothe is about accessibility and convenience. We want to ensure that our clients no longer have to struggle to reach us, but instead find our services right where they are,” Vumbukani said.
“At the same time, our investment in the Premier League is about empowering youth, inspiring communities, and showing that insurance is more than policies, it is about building futures.”
Vumbukani also explained the company’s decision to support a top-flight side.
“The Premier League is the highest level of football in Lesotho, and it gives us a platform to reach, inspire, and uplift more people. By investing here, we hope to strengthen the league, motivate players, and spark pride in communities who follow the game passionately.”
As part of its growth strategy, LNIG Hollard has reaffirmed its commitment to aligning business goals with positive social impact.
“Community is very important to us. Whether through insurance, sports, or social projects, LNIG Hollard will always look for ways to add value to the lives of Basotho,” added Vumbukani.
The new Botha-Bothe branch will bring LNIG Hollard’s services closer to local residents and neighboring communities, ensuring easier access to insurance products and quicker service delivery. For many, this development will eliminate the need to travel long distances to Maseru for policy inquiries and claims processing.
Letšolo Maliehe, the club president welcomed the sponsorship with pride and relief, noting the long wait for such support.
“For us to have reached this agreement with LNIG Hollard is a big milestone because it has been well over six years without a sponsor for the Lifofane. Our partnership with one of the biggest companies in the country makes us proud and happy. We believe the difference they have brought will push us to more success, especially as we are already working hard to compete and stay in the Premier League,” Maliehe said.
Summary
- A six-year wait for sponsorship is finally over for Lifofane Football Club after the Botha-Bothe-based side secured a kit sponsorship deal with LNIG Hollard for the 2025/26 Vodacom Premier League (VPL) season.
- Speaking at the launch, LNIG Hollard Chief Executive Officer, Mpho Vumbukani, said the twin initiatives, the sponsorship and the new office, reflect a broader vision that balances expansion with social responsibility.
- “The Premier League is the highest level of football in Lesotho, and it gives us a platform to reach, inspire, and uplift more people.
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