Econet Telecom Lesotho (ETL) and its financial technology subsidiary, SasaiEconet Financial Services (SEFS), have launched a customer loyalty campaign worth more than M7 million as the telecommunications operator seeks to strengthen customer retention and drive wider adoption of its digital services.
The four-month nationwide campaign, branded Re ‘Moja, will run from July to October and rewards customers for their everyday use of ETL and SEFS products and services, rather than requiring additional spending, marking a departure from traditional promotional campaigns.
Customers who purchase airtime, voice, SMS or data bundles, pay utility bills through EcoCash, make merchant payments, use Bank-2-Wallet services or pay EcoSure premiums will earn loyalty points redeemable for rewards, receive cashback on selected transactions and qualify for campaign prize draws.
The initiative comes as telecommunications companies increasingly deploy loyalty programmes to enhance customer retention and encourage greater usage of digital products amid growing competition in both the telecommunications and financial technology sectors.
Speaking at the launch on Tuesday, ETL Acting General Manager for Products and Services, Ketja Nhlapo, said the campaign is intended to reward customers for their continued support and engagement with the company’s products and services.
“Our customers are at the centre of everything we do. Through Re ‘Moja – Everyday Usage. Everyday Rewards., we are saying thank you by rewarding our customers for the everyday choices they already make. Whether staying connected through voice, data or our digital services, every transaction now becomes an opportunity to be rewarded,” Nhlapo said.
He encouraged customers to enrol in the campaign by dialling *30303#.
SEFS General Manager Moeketsi Mafereka said the campaign also aligns with the company’s broader objective of advancing digital financial inclusion by encouraging customers to transition from cash-based transactions to secure digital payment platforms.
“At SEFS, we are committed to making digital financial services both rewarding and convenient. Re ‘Moja transforms everyday financial transactions into rewarding experiences while encouraging more customers to embrace secure digital payment solutions. We are excited to reward thousands of loyal customers over the coming months,” Mafereka said.
The campaign offers participants an opportunity to win a range of prizes, including cash rewards, airtime, utility vouchers, Aranda blankets, Econet Prime smartphones, iPhone 17 smartphones, branded merchandise, an exclusive FIFA World Cup Final Match Fan Park experience and the Chief Executive Officer’s Customer Appreciation Awards.
Customers will also be able to purchase additional loyalty points through the campaign’s USSD platform, providing further opportunities to accumulate rewards during the promotion period.
Industry analysts note that loyalty programmes have become an increasingly important strategic tool for telecommunications operators seeking to increase customer lifetime value while driving usage across multiple products within their digital ecosystems.
By integrating telecommunications services with mobile financial solutions, operators are positioning themselves to expand transaction volumes, deepen customer engagement and extend financial inclusion beyond traditional banking channels.
ETL has urged customers to follow its official communication channels and social media platforms for campaign updates, winner announcements and information on how to maximise rewards throughout the campaign period.
Summary
- Econet Telecom Lesotho (ETL) and its financial technology subsidiary, SasaiEconet Financial Services (SEFS), have launched a customer loyalty campaign worth more than M7 million as the telecommunications operator seeks to strengthen customer retention and drive wider adoption of its digital services.
- The four-month nationwide campaign, branded Re ‘Moja, will run from July to October and rewards customers for their everyday use of ETL and SEFS products and services, rather than requiring additional spending, marking a departure from traditional promotional campaigns.
- Speaking at the launch on Tuesday, ETL Acting General Manager for Products and Services, Ketja Nhlapo, said the campaign is intended to reward customers for their continued support and engagement with the company’s products and services.
Seabata Mahao is a general news reporter with special focus on Business and Sports. Started working at Newsday in 2021. Working in a team with a shared goal is what I enjoy most and that gives me the motivation to work under any environment leading to growth.
