Keiso Mohloboli
The glamorous AVANI Maseru Hotel came alive last weekend as local and regional stars, fans, and key figures from the entertainment industry gathered to celebrate the much-anticipated launch of Endurance, a film that promises to elevate the local cinema.
The event was a resounding success, blending star power with cultural pride, leaving an indelible mark on all who attended.
Among the prominent figures at the launch was Thabo Maretlane, a distinguished Member of Parliament and the Founder and Managing Director of the Thaba Bosiu Cultural Village, an institution dedicated to preserving and promoting Lesotho’s cultural heritage.
Maretlane, a key figure in the country’s cultural landscape, emphasised the importance of resilience and dedication in pursuing one’s passion, particularly within the arts and culture sector.
In his address to the host, Matšeliso Mohale, Maretlane shared insights into the power of passion and perseverance, stating that success in the arts can often transcend formal education. He highlighted that hard work, commitment, and resilience are the true drivers of success.
His remarks were a poignant reminder of the value of creativity and dedication, and he took a moment to acknowledge Mohale’s significant contributions to the arts and culture in Lesotho, framing her recent work as a major milestone in her career.
Maretlane’s words were more than just encouragement; they were a powerful call to others in the community to pursue their artistic dreams with vigor, reminding everyone that talent and relentless effort often shine brighter than credentials.
His support for individual initiatives like Endurance contributes to a wider narrative about the role of arts and culture in national development, as well as the vital importance of fostering creativity in Lesotho.
The event itself was graced by a constellation of South African luminaries, including the talented Lillian Dube, Humbulani Tsharani, and Kingsley Ramabulana, who mingled with fans and shared in the excitement of the evening. Their presence was not only a testament to the importance of the film but also an inspiration to aspiring artists across the region.
In a special gesture of appreciation, Lillian, Humbulani, and Kingsley were presented with exquisite Basotho blankets, a gift symbolising warmth, respect, and cultural pride. Aranda, a leading local brand known for its commitment to preserving Lesotho’s heritage, presented the blankets.
Palo Mokoailane, representing Aranda, explained the significance of the gesture, “It has always been our wish to support Malome Vector’s stage appearances, particularly as he was known for proudly wearing Aranda blankets. Sadly, he passed away before we could connect with him, but in honoring his memory, we chose to extend a blanket to his wife as a mark of respect.”
Malome Vector, a beloved figure in Lesotho’s entertainment scene, was remembered throughout the evening. His wife graciously accepted the blanket on his behalf, serving as a poignant reminder of his legacy. This tribute tied together the themes of the evening: a celebration of life, memory, and the power of cultural expression.
The launch also saw electrifying performances by local talents, including DJ Saucy, Sannere, Sentšo, Juvy oa Lephimpara, and Mavele the Entertainer, whose performances brought the crowd to life. Each artist’s unique style resonated with the audience, adding an extra layer of energy to the evening’s festivities.
The success of the event was also supported by a number of esteemed businesses, both local and from South Africa. Partners included Jeepers Inmates, My Zaca, Thaba Bosiu Cultural Village, LNBS, The Market Restaurant, The Splitz Marketing & Services, AVANI Hotels, Tshoane Graphix, JNJ Network, 24 Rise, and Bella’s Bridal Boutique. Their collective support reinforced the community’s commitment to promoting local artistry and culture.
As the credits rolled on Endurance, it became clear that the film’s success was not just a reflection of cinematic achievement but also a celebration of Basotho culture, identity, and resilience. The night was an affirmation of the enduring power of storytelling and the cultural pride that continues to inspire future generations. The event ended with dancing, laughter, and a deep sense of unity, leaving a lasting impression on all who attended.
The launch of Endurance was a beautiful reminder of the role the arts play in shaping a community’s identity and the bright future ahead for local cinema. As local talents continue to rise and gain recognition, events like these ensure that the spirit of creativity and perseverance will endure for generations to come.
