Seabata Mahao
As the final throws of 2024 roll in, Lesotho is poised to leverage two flagship events, the 55th Roof of Africa (ROA) and the ‘Maletsunyane Braai Festival, to drive economic growth and showcase its vibrant culture and natural beauty.
These globally recognised events are not only set to entertain but also to generate significant revenue through tourism and associated industries, marking them as pivotal moments for the country’s economy as the festive season craze kicks in.
In terms of revenue collection, the Revenues Service Lesotho (RSL) can expect increased collections through mechanisms like the recently introduced Tourism Levy, Road Fund tollgate fees, and VAT from visitors, both domestic and international.
These taxes will be bolstered by the high demand for accommodations, food, and other services during these events.
The Roof of Africa: Mother of Hard Enduro
Scheduled for November 28–30, the ROA—dubbed the “Mother of Hard Enduro”—is set to host over 500 participants from countries like France, Australia, Portugal, and South Africa.
The event attracts not only riders but also teams, families, and spectators who are expected to spend up to five days in Lesotho, engaging in activities around Maseru and beyond.
Lesotho Off-Road Association (LORA) Chairperson Mopeli Ntabe confirmed the readiness of the event, with 520 riders already confirmed.
In addition, this year’s edition has also attracted a record number of local riders to compete in various categories. At least ten local riders have registered for the showpiece.
“We expect more registrations as we close a week before the race,” Ntabe said, highlighting the growing global interest in the event.
In an exclusive interview with Lesotho Tourism Development Corporation’s (LTDC) acting Public Relations Manager Molapo Matela said:
“Locals refer to the Roof of Africa as a ‘rainmaker’ because of the economic benefits it brings. During the event, accommodation establishments around Maseru are fully booked, creating short-term jobs in tourism and hospitality, and there is high demand in sectors like transportation, restaurants, and souvenir sales,” he noted, emphasising the synergy between sports and tourism in Lesotho.
‘Maletsunyane Braai Festival: A culinary extravaganza
Taking place from November 29 to December 1, this festival promises a weekend of scenic hikes, horse and quad rides, and a sizzling braai master competition featuring culinary delights like Maluti Potjie and Vodacom Mpesa boerie rolls.
Set against the breathtaking backdrop of ‘Maletsunyane Falls, the festival also serves as a platform for local artisans, farmers, and entrepreneurs to showcase their products and services.
Free stalls have been allocated to Semonkong residents, while others benefit from temporary jobs and rental opportunities, ensuring inclusive economic participation.
The two festivals align with Lesotho’s National Strategic Development Plan (NSDP II), which prioritises job creation, poverty eradication, and sustainable economic growth. Tourism has consistently ranked among the top 10 contributors to Lesotho’s GDP, with events like these further strengthening its role.
The Tourism Sports, Arts, and Culture Minister Motlatsi Maqelepo previously noted the 2022 Roof of Africa generated M10 million in revenue. This year, projections are even higher, given the growing scale and popularity of the events.
With a focus on resilience and sustainable growth, as emphasised in the 2024/25 budget speech, Lesotho’s strategic use of sports and tourism events demonstrates a path toward economic revival. By merging global appeal with local participation, the nation is positioning itself as a hub for cultural and sporting excellence, fostering unity and prosperity.
These events not only celebrate Lesotho’s unique identity but also offer a glimpse into a promising future where tourism and sports catalyse lasting economic and social transformation.
Economic and Social Impact
The two events are expected to deliver multifaceted benefits such as boosting local tourism through increased visitor traffic to Semonkong and other regions, thereby promoting local attractions.
They also help to support local businesses such as restaurants, shops, and artisans anticipate higher sales leading up to and during their duration.
The high demand for local produce, particularly meat, stimulates farming activities during this time of there year, while providing a platform for showcasing Basotho heritage, and fostering future tourism.
