A creative revolution is taking shape in Lesotho, and at its centre is Daeman Collective — a five-member artistic force on a mission to reshape the country’s arts and entertainment scene.
Their upcoming event, Kobo FEVER, is not just a performance but a cultural statement. Scheduled for July 27, 2025, at Elibo Guest House, Kobo FEVER blends music, fashion, storytelling, and tradition to reignite pride in Basotho identity.
Daeman is more than an artistic group. It’s a movement built by five young creatives committed to making Basotho storytelling and talent visible and celebrated.
“We want to create something that helps Basotho appreciate their own,” said Tumelo Mosoeu, the group’s Creative Director, in an interview with Newsday.
“There is so much talent in this country, but not enough support. We aim to build a loyal audience that believes in Basotho creativity.”
That drive sparked the idea for Kobo FEVER, which originally began as a campaign concept during Selemo sa Basotho celebrations. The reaction from the public, Mosoeu said, took them by surprise.
“We were activating Selemo sa Basotho, and the crowd’s energy caught us off guard. That moment showed us Kobo FEVER had real power; it became bigger than we expected.”
The name itself carries meaning. “Kobo” symbolises warmth, identity, and Basotho heritage. “Fever” captures the excitement and cultural fire the collective is aiming to ignite. Together, it represents a modern, youthful Basotho spirit grounded in tradition.
Kobo FEVER will offer a multi-sensory experience: live alternative music, traditional games, fashion showcases, storytelling, and bonfire gatherings. Guests will be encouraged to wear traditional likobo, creating a vibrant celebration of heritage and community.
“You’ll see people wrapped in likobo, hear sounds that blend the old with the new, and feel a real sense of togetherness. That’s intentional,” Mosoeu said. “We want people to feel proud of who they are.”
Daeman’s approach is clear: being young and creative in Lesotho doesn’t mean turning away from tradition; it means reviving it. Their events and collaborations are inspiring a renewed appreciation for local talent, fashion, and cultural expression.
“We’re not waiting for big names to validate us,” Mosoeu said. “We’re building from the ground up, with our people, for our people.”
As excitement grows for Kobo FEVER, it’s evident that Daeman Collective is more than just an arts group, they are lighting the way forward for Basotho creativity, inviting the nation to gather around the fire and rediscover its soul.
I am an IT officer by day, immersed in the world of technology, troubleshooting systems, and ensuring everything runs smoothly. Now, my passion lies in storytelling. I am a writer at heart, fascinated by the power of words to inform, engage, and inspire.
