Staff Reporters
Telecommunications giant Econet Telecom Lesotho (ETL) has started distributing 105 sports kits to male and female teams from schools that participated in this year’s Lesotho Institutions Sports Association (LISA) games.
This gesture is part of the M6 million sponsorship deal Econet signed with LISA in 2022.
The sports kit handover, which includes football, netball, basketball, volleyball, and handball equipment, will continue across the country until November 27, this year.
The kits, which include football, netball, basketball, volleyball, and handball items reflect Econet’s continued dedication to empowering youth and promoting sports development in Lesotho, according to Econet’s acting General Manager – Marketing, Communications and Customer Experience, Puleng ‘Mathabo Masoabi.
In her remarks regarding the handover, Masoabi emphasised the importance of investing in youth talent.
“We are proud to support our future athletes and leaders by equipping them with the tools to excel in sports. At Econet, we believe in building strong relationships with communities, and our partnership with LISA aligns with our vision to nurture young talent, promote healthy competition, and foster teamwork across the nation.”
Naleli Setlai, who spoke on behalf of LISA expressed gratitude for Econet’s unwavering support over the past three years.
“The LISA Games would not have been the same without our strong partnership with Econet Telecom Lesotho. Their commitment to the development of sports and youth has greatly contributed to the success of these competitions. With this generous handover of jerseys, students from all corners of Lesotho will continue to participate and grow in various sports disciplines,” Setlai said.
Over the past three years, Econet has pumped M6 million into the LISA Games, making a profound impact on both the sports sector and the country’s economy. The company’s consistent support demonstrates its belief in sports as a powerful vehicle for change, fostering discipline, teamwork, and national pride among Lesotho’s youth.
Summary
- The kits, which include football, netball, basketball, volleyball, and handball items reflect Econet’s continued dedication to empowering youth and promoting sports development in Lesotho, according to Econet’s acting General Manager – Marketing, Communications and Customer Experience, Puleng ‘Mathabo Masoabi.
- At Econet, we believe in building strong relationships with communities, and our partnership with LISA aligns with our vision to nurture young talent, promote healthy competition, and foster teamwork across the nation.
- Over the past three years, Econet has pumped M6 million into the LISA Games, making a profound impact on both the sports sector and the country’s economy.

Welcome to Newsday Media – Your Trusted Source for News and Insights in Lesotho!
At Newsday Media, we are passionate about delivering accurate, timely, and engaging news and multimedia content to our diverse audience. Founded with the vision of revolutionizing the media landscape in Lesotho, we have grown into a leading hybrid media company that blends traditional journalism with innovative digital platforms.
Our mission is simple: to inform, inspire, and empower our readers by providing comprehensive coverage of local and global events, current affairs, and cultural happenings. Whether you’re looking for breaking news, in-depth analysis, or captivating storytelling, Newsday Media is your go-to destination for all things news-related.
With a dedicated team of journalists, editors, and multimedia experts, we are committed to upholding the highest standards of journalistic integrity and professionalism. We pride ourselves on delivering content that not only informs but also sparks conversation, fosters understanding, and drives positive change in our society.
From our flagship newspaper to our dynamic digital platforms, we offer a wide range of multimedia content to cater to the diverse interests and preferences of our audience. Whether you prefer to stay informed through print, online articles, videos, or podcasts, Newsday Media has something for everyone.
We believe in the power of storytelling to connect people, bridge divides, and inspire action. That’s why we’re dedicated to providing a platform for voices from all walks of life, championing diversity, inclusion, and authenticity in everything we do.
Thank you for visiting Newsday Media. We invite you to explore our website, engage with our content, and join us on our journey to inform, inspire, and empower our community. Together, let’s shape the future of media in Lesotho.





