Seabata Mahao
Letshego Lesotho, a prominent financial services provider, has launched its second annual campaign titled “LetsGo and Win,” aimed at offering both financial relief and a chance for customers to win substantial cash prizes.
The campaign, running until December 31, 2024, allows customers to streamline their loan repayments through consolidation, offering a M150,000 prize pool.
The innovative promotion is designed to help individuals manage their debt more efficiently by consolidating multiple loans into one manageable plan, leading to potential savings due to reduced interest rates. This initiative aligns with Letshego’s mission to provide customer-centric financial solutions and improve financial inclusion.
Motebang Moeketsi, Head of Sales, Distribution, Products, and Marketing at Letshego, highlighted the common struggle faced by many borrowers in managing multiple loans with varying interest rates.
The campaign simplifies this by allowing customers to consolidate their loans into a single repayment plan, which could ease their financial burden over time.
The Marketing Manager, Tšotetsi Seema, explained that the campaign was introduced in 2023 in response to studies showing that Basotho often manage multiple loans from various institutions, which can be overwhelming. With this promotion, Basotho can combine all their loans into one with Letshego, simplifying the process and reducing financial stress.
The campaign includes a prize-giving aspect, where customers have the chance to win cash prizes on weekly radio shows. Customers can participate in a fun audio game where they must say “stop” before the audio stops counting random cash amounts. Participants who miss the mark will still receive M500 just for playing. Additionally, a spinning wheel offers prizes up to M20,000.
Seema emphasised that Letshego is committed to promoting financial literacy and supporting its customers, with over 25 Basotho winning prizes in 2023. Letshego continues to offer innovative solutions that address the evolving needs of its customers, focusing on financial inclusion and community support.
