The Young Musicians Emporium (YME) is set to mark a major milestone in Lesotho’s creative calendar with the 10th edition of the Lesotho Spring Music Conference (LSMC).
Anticipation is already building after a vibrant press briefing held at the American Corner on Tuesday, where YME officially launched the countdown to the highly anticipated event.
This year’s LSMC, scheduled for September 26–27, 2025, promises two days of workshops, networking, live performances, and industry-shaping discussions, cementing the conference’s legacy as a cornerstone of Lesotho’s music industry development.
A key highlight of the announcement was the return of LNIG Hollard as the event’s main sponsor.
Now in its second year of partnership with YME, LNIG Hollard reaffirmed its commitment to nurturing Basotho talent with a sponsorship of M100,000.
The insurance company’s continued support speaks volumes about the growing confidence in the potential of Lesotho’s creative industries.
LNIG Hollard General Manager, Kefuoe Ramokhele, emphasised that their involvement transcends traditional insurance offerings, forming part of a broader mission to champion the dreams and talents of Basotho through impactful social initiatives.
Ramokhele highlighted the transformative impact of music as a unifying and cultural force, emphasising that the partnership with YME can foster economic development by empowering young musicians, facilitating industry connections, and showcasing talent, ultimately driving progress and supporting youth engagement in the arts.
Founded by Sechaba ‘Sir Schaba’ Mokoqo, former President of the Lesotho Music Rights Association (LMRA), the LSMC is more than just a conference, it is a movement.
“At YME Music, we live to ensure that Basotho music reaches international standards and becomes financially viable,” said Sir Schaba. He also highlighted the vital role of the music industry in addressing youth unemployment and contributing to Lesotho’s broader economic agenda.
One of the most anticipated features of this year’s event is the Hit Factory Competition, returning to the LSMC lineup. The contest will reward a dynamic artist-producer duo with career-launching prizes, including professional single production and a music video, providing a meaningful leap forward for emerging talents.
Speaking on the LSMC’s overall goals, Sir Schaba said the conference is designed to equip young artists with practical knowledge and tools to thrive in a fast-evolving music landscape.
“Participants can expect engaging panel discussions and hands-on workshops covering music production, marketing, intellectual property rights, and the game-changing role of technology, including AI, in the music business,” he said.
As the LSMC enters its 10th year, its impact on Lesotho’s music ecosystem is undeniable. The 2025 edition is expected to be the biggest yet, bringing together artists, industry professionals, and music lovers for a celebration of talent, creativity, and innovation.
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