A Professional Communications practitioner with a wealth of expertise in marketing, public speaking, communication and media relations. I believe in learning everyday and improving one's personal and professional capabilities.
* A former journalist and radio host who is passionate about media and it's impact on society.
In a historic development, Miss Born a Star Africa (MBASA), a continental beauty and cultural pageant celebrating African identity, talent and advocacy, is set to make its debut in Lesotho under the leadership of Maipato Frangeni Mohloai, popularly known as Sphe.
Her appointment as National Director of the MBASA Lesotho Chapter marks a significant milestone for the country’s creative and youth development sectors.
MBASA is a registered pan-African pageant exclusively for African models, designed to go beyond traditional beauty contests. The platform celebrates beauty alongside talent, confidence, cultural heritage and social consciousness.
Contestants from across the continent are given an opportunity to showcase their national costumes, cultural expressions and talents, while also engaging in meaningful dialogue around critical issues such as youth empowerment, mental health, education and cultural preservation.
Sphe brings to the role a strong background in youth development, arts education and programme management. She currently serves as Director of the Lesotho Academic Arts and Modelling School, where she has worked extensively with young people across the country, equipping them with skills in modelling, personal development and creative expression.
She is also the Director of Mr & Miss Tradition Lesotho, a platform dedicated to promoting cultural pride and traditional values.
Speaking on her appointment, Sphe described Miss Born a Star Africa as more than a beauty pageant, but rather a transformative platform for African youth, particularly young women, to embrace their identity, confidence and purpose.
She emphasised that hosting the pageant in Lesotho for the first time carries deep symbolic meaning.
“Bringing Miss Born a Star Africa to Lesotho is not only history in the making, but a clear statement that Basotho girls belong on international stages,” she said.
“This platform affirms that dreams are valid, and that the world is ready for Lesotho’s stars.”
Under her leadership, the Lesotho chapter aims to position local talent within continental and global creative spaces, while fostering confidence, leadership and cultural pride among participants.
“My goal is to ensure that we place Lesotho on the continental stage, I believe this will catapult us to even bigger stages and global recognition,” Sphe said.
The initiative is also expected to strengthen continental collaboration and expand opportunities for young women in modelling, arts and advocacy.
Summary
In a historic development, Miss Born a Star Africa (MBASA), a continental beauty and cultural pageant celebrating African identity, talent and advocacy, is set to make its debut in Lesotho under the leadership of Maipato Frangeni Mohloai, popularly known as Sphe.
Speaking on her appointment, Sphe described Miss Born a Star Africa as more than a beauty pageant, but rather a transformative platform for African youth, particularly young women, to embrace their identity, confidence and purpose.
“Bringing Miss Born a Star Africa to Lesotho is not only history in the making, but a clear statement that Basotho girls belong on international stages,” she said.
A Professional Communications practitioner with a wealth of expertise in marketing, public speaking, communication and media relations. I believe in learning everyday and improving one’s personal and professional capabilities.
* A former journalist and radio host who is passionate about media and it’s impact on society.
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