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Nedbank ramps up customer engagement

Business

Seabata Mahao
Seabata Mahao
Seabata Mahao is a general news reporter with special focus on Business and Sports. Started working at Newsday in 2021. Working in a team with a shared goal is what I enjoy most and that gives me the motivation to work under any environment leading to growth.

Nedbank Lesotho strengthened its customer engagement and business development efforts through its annual Market Expo held at Maseru Mall on June 13, using the platform to showcase its products and services directly to prospective and existing clients.

The expo brought together more than 50 local and international stakeholders, creating a one-stop marketplace where visitors could interact with the bank, explore financing opportunities and learn more about solutions tailored to both individuals and businesses.

The initiative forms part of Nedbank’s strategy to take banking beyond traditional branch premises and engage customers face-to-face. By bringing its products directly to the public, the bank sought to generate new business opportunities while increasing awareness of its financial offerings.

Products showcased included vehicle finance, home loans, insurance solutions, digital banking platforms, point-of-sale technologies and transactional banking services. The event also featured exhibitors from the construction, property, insurance, agriculture, security and motor vehicle sectors.

Visitors had the opportunity to view a wide range of vehicles and equipment, including trucks, SUVs, sedans, agricultural tractors and yellow plant machinery. The exhibition produced immediate results, with Nedbank securing two major vehicle financing deals during the event.

A key focus of the expo was direct interaction with potential customers. Bank representatives engaged visitors throughout the day, explaining product benefits, assessing financing needs and promoting solutions designed to support personal and business growth.

Among the products promoted was the Nedbank Pocket Point of Sale (POS), a digital payment solution that enables smartphones and tablets to function as secure payment devices using chip-and-PIN technology. The product is aimed at businesses with a monthly turnover below M50,000.

Speaking in an exclusive interview, Nedbank Lesotho Marketing Manager, Lipalesa Mpemi, said the primary objective of the Market Expo was to bring banking closer to customers.

“We wanted to take banking out of its premises and bring it closer to our clients. We also wanted our customers to have a touch-and-feel experience of our products and services while raising awareness about both our new and existing offerings,” Mpemi said.

She highlighted the bank’s enhanced vehicle finance product, which now offers qualifying customers financing with no deposit and repayment periods of up to 84 months.

“We have just enhanced our vehicle finance product. Customers can now access financing with a zero deposit and enjoy a longer repayment period of 84 months,” she explained.

Mpemi said the expo also reflected the bank’s commitment to sustainability and accessibility.

“As the Green Bank, we are intentional about green energy and sustainability. We also intend for this Market Expo to become an annual event and eventually expand it to other districts across the country,” she added.

She said the event allowed customers to access the bank’s full range of services in one location.

“It is all about accessibility. We have our digital solutions, transactional banking solutions, and business services that cater to enterprises of all sizes. We are helping businesses grow while promoting convenience and financial inclusion,” she said.

Mpemi stressed that the expo was open to everyone, including customers from other financial institutions.

“The bank assesses affordability to ensure that clients can comfortably meet their financial obligations. Our services are open to both existing and prospective customers,” she said.

Reflecting on the event, Mpemi expressed satisfaction with the turnout and level of engagement.

“The 2026 edition was very engaging. We received positive feedback and achieved the objectives we had set for the day,” she concluded.

Summary

  • Nedbank Lesotho strengthened its customer engagement and business development efforts through its annual Market Expo held at Maseru Mall on June 13, using the platform to showcase its products and services directly to prospective and existing clients.
  • The expo brought together more than 50 local and international stakeholders, creating a one-stop marketplace where visitors could interact with the bank, explore financing opportunities and learn more about solutions tailored to both individuals and businesses.
  • Speaking in an exclusive interview, Nedbank Lesotho Marketing Manager, Lipalesa Mpemi, said the primary objective of the Market Expo was to bring banking closer to customers.
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