In a groundbreaking move aimed at boosting local employment and curbing counterfeit merchandise, Matlama Football Club (FC) has partnered with local clothing brand and retailer Joachim Garments.
The collaboration, sealed with a historic five-year agreement, appoints Joachim Garments as the exclusive manufacturer of all Matlama off-filed apparel, including supporter and player with plans to expand to on-field kit soon.
The initiative marks a significant milestone for Matlama as it becomes the first local football club to wear apparel produced by a Basotho-owned brand. Beyond football, the partnership underscores economic development, community pride, and cultural celebration.
Speaking during the signing ceremony earlier this week, Matlama’s Communication and Marketing Manager, Ramafahla Thamae, highlighted the dual mission of the collaboration: reducing unemployment and combating counterfeit goods.
He announced that authentic Matlama jerseys will be sold exclusively at Joachim Garments for M600.00 each. Thamae urged fans to support the local brand, emphasising that the partnership would create jobs for Basotho and discourage counterfeit production, with strict legal measures promised against offenders.
The Creative Director and Founder of Joachim Garments, Katiso Joachim Tsoho, expressed his excitement and pride in the project. Tsoho, a passionate football supporter and former player himself, described the opportunity to design and manufacture Matlama’s kit as a personal and professional honuor.
“Designing and sewing these jerseys was a challenging but fulfilling journey,” Tsoho said. “I wanted to create something that reflects Matlama’s history, Basotho culture, and the legacy of King Moshoeshoe I.
“The jersey incorporates significant elements from the club’s logo, such as the image of King Moshoeshoe I, his warriors’ stake and shield, and even the laces on his shoulders. The stripes on the shoulders are a tribute to these laces, connecting the team’s identity to our heritage.”
Matlama’s president, Moeketsi Khojane, praised Joachim Garments for their creativity and willingness to collaborate. He emphasised the importance of supporting local talent and fostering economic growth within Lesotho.
“This jersey is a testament to the exceptional artistic talent of Basotho,” Khojane said. “As Matlama, we are committed to seeing our country’s economy rise through the creativity and innovation of our people. We urge our supporters and all Basotho to back local businesses and celebrate the incredible talent within our nation,” Khojane added.
Seabata Mahao is a general news reporter with special focus on Business and Sports.
Started working at Newsday in 2021.
has an Associate Degree in Journalism and Media.
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