A life-changing moment has arrived for Nthati Sephaka of Ha-Abia, who said winning a brand-new Toyota Starlet through Econet Telecom Lesotho’s ‘HoaKhonahala’ campaign will significantly improve both her personal and professional life.
Sephaka, a promoter and merchandiser working with various companies and organisations, said the vehicle will ease the challenges she previously faced in executing her daily duties.
“This motor vehicle is going to make a great impact in my life, especially in my work. I will now be able to move around conveniently and reach places that were difficult before,” she said.
Originally from Sefikeng in Berea, Sephaka now lives in Ha-Abia, Maseru, with her family. She noted that the timing of her win is particularly meaningful, as she is expecting her first child.
“I use EcoCash to pay my bills, and almost every day I bought promotional bundles while working. I am very happy to be crowned the winner. This is a huge achievement for me, as I am the first in my family to own and drive a motor vehicle,” she added.
Sephaka said the car will significantly improve her mobility, enabling her to carry out work-related errands more efficiently.
“The days of walking to different areas for my work are now over. I will be driving myself to places I was not able to reach,” she said.
She recalled learning about the campaign during a promotional activation in Ha-Matala, Maseru.
“I saw the campaign being promoted and decided to buy bundles for my daily work. Fortunately, I got lucky,” she said.
Expressing her gratitude, Sephaka described the win as transformative.
“Winning this new Toyota Starlet is more than just a dream come true for me. I never imagined that simply being part of ETL and SEFS would change my life in such a big way. On behalf of all the winners, we are truly grateful to the ETL family for rewarding us and bringing real opportunities to our communities,” she said.
Sephaka is the third and final winner of a Toyota Starlet in the 2025/26 summer campaign run by ETL and Sasai Econet Financial Services (SEFS), dubbed ‘HoaKhonahala’.
The campaign concluded today at Sefika Complex in Maseru, where the vehicle was officially handed over during a ceremony led by ETL’s Chief Executive Officer, Dennis Plaatjies.
Over the four-month campaign period, more than 650 customers were rewarded, with over M6 million distributed in prizes and cashback incentives.
“What makes this moment truly special is not just the prizes ETL has been handing over, but the real impact behind them,” said Plaatjies.
“Beyond the numbers, we have seen lives touched from musicians and dancers to small businesses and enterprises. Communities across the country have been energised through this campaign,” he added.
He emphasised that each winner represents a story of possibility, underscoring the company’s commitment to rewarding customer loyalty.
The grand finale event, which also featured performances by award-winning musicians and comedians, marked the culmination of a campaign that has strengthened ties between the telecommunications giant and communities across Lesotho.
The ‘HoaKhonahala’ initiative demonstrated how customer engagement, supported by innovative services, can deliver meaningful impact, uplifting livelihoods from urban centres to rural districts while rewarding loyalty.
Summary
- This is a huge achievement for me, as I am the first in my family to own and drive a motor vehicle,” she added.
- On behalf of all the winners, we are truly grateful to the ETL family for rewarding us and bringing real opportunities to our communities,” she said.
- Sephaka is the third and final winner of a Toyota Starlet in the 2025/26 summer campaign run by ETL and Sasai Econet Financial Services (SEFS), dubbed ‘HoaKhonahala’.
Seabata Mahao is a general news reporter with special focus on Business and Sports. Started working at Newsday in 2021. Working in a team with a shared goal is what I enjoy most and that gives me the motivation to work under any environment leading to growth.
