Seabata Mahao
Econet Telecom Lesotho (ETL) has launched a summer campaign worth a whopping M6 million in which subscribers stand a chance to win lucrative prizes over the next four months.
The campaign dubbed “Baso200” in line with Lesotho’s ongoing bicentennial celebrations, not only promises exciting prizes but also a grand celebration of the nation’s 200-year milestone.
Over the next four months, ETL will give away amazing prizes including a brand-new bakkie valued at over M500 000. The campaign features daily, weekly, and monthly draws, ensuring 200 lucky winners will share in the festivities.
In financial terms, this year’s festive campaign dwarfs that of 2023 during the same period, which was worth M2 million, underlining ETL’s commitment to endearing its clients as the nation marks 200 years in existence.
Speaking at the launch, Puleng ‘Mathabo Masoabi, ETL’s Acting General Manager for Marketing, Communications, and Customer Experience, described the campaign as a tribute to the shared heritage and progress of the Basotho people.
“As ETL, we are excited to honor this historic milestone with our valued customers who have made our journey possible,” she said.
Among the prizes include daily rewards of M2 000 in cash, weekly prizes of M10 000 in cash or a smartphone worth the same value; and a monthly jackpot of up to M200 000. One grand prize winner will drive away with the state-of-the-art bakkie.
Masoabi also outlined how new and existing subscribers can participate. New subscribers must spend at least M10 to unlock campaign benefits, including 200 local seconds, 200 ETL-to-ETL daily minutes, and 11.3GB data. These benefits, valid for 200 minutes, make the user eligible for the daily, weekly, or monthly draws.
Existing subscribers can join the campaign by purchasing the M10 Nalane Daily Bundle, which includes 200MB of data and 200 seconds of talk time. To qualify for the draws, they must meet the set thresholds.
In addition to the monetary and grand prizes, participants stand a chance to win unique, customized embroidered Econet Basotho Blankets, specially designed to commemorate Lesotho’s 200-year legacy.
“With Baso200, we invite everyone to connect with the future powered by Econet technologies such as 5G, VoLTE, and eSIM,” Masoabi emphasised.
This campaign underscores ETL’s commitment to innovation and celebrating milestones with its customers, reflecting both progress and cultural pride.
