Lesotho’s telecommunications powerhouse, Econet Telecom Lesotho (ETL), has kicked off its seasonal campaign, dubbed ‘Blue Oceans,’ tagged #HoaHlamatseha.
This campaign boasts a whopping M2 million in cash prizes and smartphones for participating ETL subscribers.
Launched with great enthusiasm at Pitso Ground in Maseru, the Blue Oceans initiative embodies ETL’s commitment to spearheading Lesotho’s digital revolution and fortifying Econet as an innovative leader, positively impacting lives in the country.
Mapusetso Ntšekhe, ETL’s General Manager of Marketing Communications and Customer Experience, highlighted how this campaign sets a new benchmark for ETL’s trajectory.
Ntšekhe also emphasised its goal of celebrating the milestones achieved over the years, thanks to unwavering customer support.
“We are thrilled about the joy the Blue Oceans campaign brings to our customers. It is engaging, simple to participate in, and packed with incredible cash prizes across the 10 districts,” she said.
Ntšekhe elaborated that participants have opportunities to share in a prize pool of M15,000, based on their opted-in phone number’s existence and their active participation.
There are different payout structures based on varying scenarios involving subscriber engagement.
ETL subscribers can engage in the Blue Oceans campaign by purchasing voice or data bundles or sending premium-rated SMSs containing ‘Blue Oceans’ to 30001, costing M1.00 for a single entry.
Alternatively, sending ‘Blue Oceans’ to 31000 secures seven entries for M5.00.
The campaign extends until February 2024, offering participants chances to win cash prizes ranging from M500 per day to the grand prize of M200,000 per month, along with smartphones.
Unique to this campaign, Econet introduces a groundbreaking live game show, streamed on their Facebook page.
Seven randomly selected subscribers will partake in a 20-30-minute game. Participants are assigned letters A – G, where A chooses any digit between 2 and 9, and participants B to G select digits from 0 to 9, creating a phone number (MSISDN) unique to the campaign.