Seabata Mahao
Lesotho Flour Mills (LFM) recently unveiled a dynamic new brand identity, marking 45 years in operation.
The rebranding introduces a refreshed look, with new product packaging set to hit the shelves in the second week of August.
The new slogan, ‘Letlotlo la Basotho’—translated as ‘the nation’s treasure’—emphasizes LFM’s unwavering commitment to quality.
Although the packaging has been modernised, the products maintain their high nutritional standards, underscoring the company’s dedication to delivering the best to Basotho.
In his remarks at the launch, LFM CEO Fourie du Plessis acknowledged that the transformation was challenging, as change often is.
“However, it is always worthwhile. LFM has thrived thanks to the steadfast support of Basotho, and this rebrand is our way of saying thank you,” Du Plessis said.
He also expressed pride in the hard work of the LFM team and the involvement of students in this significant change.
“I hope that LFM will continue to hold a special place in the hearts of Basotho for many years to come,” he added.
In conjunction with the rebranding, a culinary competition was held in partnership with Dona@Balos Chef School and Hospitality. The public had their first taste of the rebrand at a lively cook-off event, where students showcased their skills using LFM’s products.
The event allowed students to transform staple ingredients into innovative and delectable dishes.
Maipato Loke, a student from Dona@Balos, shared her personal connection to the LFM brand.
“My family sold wheat to LFM when I was growing up, and I fondly remember eating bread made from their produce. Although becoming a chef was not always my dream, I have always loved cooking. This cook-off allowed me to explore new culinary horizons with Easybake, and I am grateful for the opportunity to be part of this historic moment,” she said.
Summary
- He also expressed pride in the hard work of the LFM team and the involvement of students in this significant change.
- “I hope that LFM will continue to hold a special place in the hearts of Basotho for many years to come,” he added.
- This cook-off allowed me to explore new culinary horizons with Easybake, and I am grateful for the opportunity to be part of this historic moment,” she said.
Welcome to Newsday Media – Your Trusted Source for News and Insights in Lesotho!
At Newsday Media, we are passionate about delivering accurate, timely, and engaging news and multimedia content to our diverse audience. Founded with the vision of revolutionizing the media landscape in Lesotho, we have grown into a leading hybrid media company that blends traditional journalism with innovative digital platforms.
Our mission is simple: to inform, inspire, and empower our readers by providing comprehensive coverage of local and global events, current affairs, and cultural happenings. Whether you’re looking for breaking news, in-depth analysis, or captivating storytelling, Newsday Media is your go-to destination for all things news-related.
With a dedicated team of journalists, editors, and multimedia experts, we are committed to upholding the highest standards of journalistic integrity and professionalism. We pride ourselves on delivering content that not only informs but also sparks conversation, fosters understanding, and drives positive change in our society.
From our flagship newspaper to our dynamic digital platforms, we offer a wide range of multimedia content to cater to the diverse interests and preferences of our audience. Whether you prefer to stay informed through print, online articles, videos, or podcasts, Newsday Media has something for everyone.
We believe in the power of storytelling to connect people, bridge divides, and inspire action. That’s why we’re dedicated to providing a platform for voices from all walks of life, championing diversity, inclusion, and authenticity in everything we do.
Thank you for visiting Newsday Media. We invite you to explore our website, engage with our content, and join us on our journey to inform, inspire, and empower our community. Together, let’s shape the future of media in Lesotho.
