Staff Reporter
Lesotho Flour Mills (LeFM) has called on Basotho farmers to supply their wheat and maize crops directly to the mill.
We buy local and trade local to stimulate the local economy, LeFM Chief Executive Officer (CEO) Joao Goncalves said in a statement this week.
Goncalves said all grades of wheat and maize from Basotho farmers were accepted by Milling company.
He said; Payments are processed as quickly as seven days after acceptance of produce.
The purchase price of the commodities, according to the statement, is made in compliance with the South African Futures Exchange (SAFEX), the agricultural trade price used for purchasing from South African commodity traders.
SAFEX keeps prices standard and ensures that farmers do not get underpaid for their produce. Lesotho Flour Mills offers a purchase price based on SAFEX “ quoted at close of business the day before “ as well as incentive, read the statement.
By using this open invitation to supply maize and wheat grain directly to Lesotho Flour Mills, the Basotho farmers have a reliable and protected place to deposit their crops in uncertain times, it added.
This, according to Goncalves, supports both the farmer and the mill, which in turn stimulates the consumers purchasing power and directly contributes to making better conditions for economic growth and employment generation.
He said reaching out to farmers ultimately improves Lesotho’s economic future and is mutually beneficial, making better lives for farmers and their communities.
He also disclosed that Lesotho Flour Mills wanted to create awareness of this local economic stimulation cycle.
This economic stimulation cycle, he explained, meant that the seller (farmer), the manufacturer (the mill) and the consumer (households) all work together to bring prosperity and increase the standards of living for communities and ultimately, their quality of life.
We have the right quality and quantity of wheat and maize in Lesotho so by buying and producing it locally, the money goes straight back into the pockets of the community, boosting local economic growth, Goncalves said.
He indicated that according to the World Bank, agricultural development is one of the most powerful tools to end extreme poverty, boost shared prosperity and feed people.
In some developing countries, he said, it can account for more than 25 percent of the Gross Domestic Product (GDP).
In Lesotho, a large majority of the population in rural areas is engaged in subsistence farming and the cultivation of nutritious foods is key in an uncertain climate-changing world, he concluded.
Summary
- This economic stimulation cycle, he explained, meant that the seller (farmer), the manufacturer (the mill) and the consumer (households) all work together to bring prosperity and increase the standards of living for communities and ultimately, their quality of life.
- We have the right quality and quantity of wheat and maize in Lesotho so by buying and producing it locally, the money goes straight back into the pockets of the community, boosting local economic growth, Goncalves said.
- In Lesotho, a large majority of the population in rural areas is engaged in subsistence farming and the cultivation of nutritious foods is key in an uncertain climate-changing world, he concluded.

Welcome to Newsday Media – Your Trusted Source for News and Insights in Lesotho!
At Newsday Media, we are passionate about delivering accurate, timely, and engaging news and multimedia content to our diverse audience. Founded with the vision of revolutionizing the media landscape in Lesotho, we have grown into a leading hybrid media company that blends traditional journalism with innovative digital platforms.
Our mission is simple: to inform, inspire, and empower our readers by providing comprehensive coverage of local and global events, current affairs, and cultural happenings. Whether you’re looking for breaking news, in-depth analysis, or captivating storytelling, Newsday Media is your go-to destination for all things news-related.
With a dedicated team of journalists, editors, and multimedia experts, we are committed to upholding the highest standards of journalistic integrity and professionalism. We pride ourselves on delivering content that not only informs but also sparks conversation, fosters understanding, and drives positive change in our society.
From our flagship newspaper to our dynamic digital platforms, we offer a wide range of multimedia content to cater to the diverse interests and preferences of our audience. Whether you prefer to stay informed through print, online articles, videos, or podcasts, Newsday Media has something for everyone.
We believe in the power of storytelling to connect people, bridge divides, and inspire action. That’s why we’re dedicated to providing a platform for voices from all walks of life, championing diversity, inclusion, and authenticity in everything we do.
Thank you for visiting Newsday Media. We invite you to explore our website, engage with our content, and join us on our journey to inform, inspire, and empower our community. Together, let’s shape the future of media in Lesotho.




