One of Lesotho’s most celebrated musical talents, Ntate Stunna, was officially unveiled as the brand ambassador for Thabeng Hotel during a glitzy, star-studded ceremony held at the hotel last Saturday evening.
The event drew a glittering mix of Lesotho’s top entertainment personalities, media figures, influencers, and key business stakeholders, marking a major milestone for both the artist and the luxury hospitality brand.
For Ntate Stunna, born Thaabe Letsie, the ambassadorship affirms his evolution beyond music into a cultural icon and influencer.
For Thabeng Hotel, the partnership represents a bold strategic move to align its brand with the energy, creativity, and aspirations of Lesotho’s youth and entertainment scene.
Speaking at the event, Ntate Stunna, born Thaabe Letsie, expressed his excitement and deep appreciation for the opportunity to partner with a brand that, like himself, by Basotho for Basotho and is rooted in Lesotho’s culture and committed to excellence.
“This is more than just a business partnership for me. It’s about representing something bigger, the potential of Basotho talent and the pride we carry in our identity. Thabeng Hotel is a space that celebrates local excellence, and I am truly honoured to be part of this journey,” Ntate Stunna said.
Known for his unique sound, blending Sesotho lyrics with modern production, Ntate Stunna has steadily risen to become one of Lesotho’s most recognisable artists, with a fan base that extends beyond national borders.
His music, fashion sense, and influence on youth culture have made him a symbol of modern-day Basotho creativity. Thabeng Hotel joins a growing list of brands partnering with the artist, including KFC Lesotho, Vodacom Lesotho, eBet Lesotho, and LNIG Hollard, signalling his broad appeal and commercial value.
Thabeng Hotel, located in the heart of Maseru, has built a strong reputation for its luxury accommodation, fine dining, and commitment to supporting local talent. Over the past year, it has increasingly positioned itself as a cultural hub, hosting events, music performances, and exhibitions that showcase the best of Lesotho’s artistic landscape.
A spokesperson for the hotel described the appointment of Ntate Stunna as ambassador as a “natural alignment.”
“Ntate Stunna embodies the spirit of our brand, authentic, vibrant, and unapologetically Basotho. He is a role model to many young people and represents the kind of excellence and innovation we want to promote through our platform,” the spokesperson said.
The evening’s program featured live performances by the artist and the official signing of the agreement. The artist’s fans were treated to an exclusive preview of upcoming campaigns, with promises of events, branded experiences, and curated packages bearing his signature influence.
Among the guests were some of Lesotho’s top musicians, such as Selimo Thabane, Cityzeen LS, Mavele & Tash, and digital content creators such as Mosh, Junior Kots and Swenky, who praised the partnership as a win for the local entertainment sector.
“It’s always exciting to see our own being celebrated at home and given the platforms they deserve,” said one attendee. “Ntate Stunna has always represented us with pride, and it’s fitting that he now works with a brand that also believes in investing in local talent.”
Industry observers say the move is also a signal of the growing importance of celebrity brand partnerships in Lesotho, as companies look for innovative ways to market their services while resonating with younger audiences.
The ambassadorship is expected to run over the coming year, with collaborative content, events, and brand promotions already in the pipeline.
With this new partnership, Thabeng Hotel and Ntate Stunna are set to redefine how local brands and artists can work together to elevate Lesotho’s image, not just within its borders, but across Southern Africa.
As the evening ended with music, laughter, and a renewed sense of pride, it was clear that this was not just a celebration of a partnership, it was the beginning of a new era of collaboration between corporate Lesotho and its creative pioneers.
A Professional Communications practitioner with a wealth of expertise in marketing, public speaking, communication and media relations. I believe in learning everyday and improving one’s personal and professional capabilities.
* A former journalist and radio host who is passionate about media and it’s impact on society.
