Telecommunications powerhouse, Econet Telecom Lesotho (ETL) has expanded its digital services with the launch of the LeDunia Phone App, a virtual phone solution that allows customers to access all core mobile services anywhere in the world using an internet connection like they are back home in Lesotho.
The LeDunia Phone App enables Econet subscribers to make and receive calls, send SMS messages and access USSD services using their existing Econet mobile number, even when outside traditional network coverage or travelling abroad, like they are sitting back home in Lesotho. Services work over Wi-Fi or mobile data, allowing customers to remain connected without relying solely on roaming.
Unlike conventional over-the-top calling applications, the LeDunia Phone App maintains the quality, reliability and billing integrity associated with the Econet network, while extending these services beyond physical borders.
Commenting on the development, ETL’s Acting General Manager – Products and Services, Ketja Nhlapo, said the innovation reflects changing customer lifestyles and communication needs.
“Our customers are increasingly mobile – travelling, working remotely and living across borders – yet they still want seamless access to their home network services,” Nhlapo said.
“The LeDunia Phone App ensures that wherever our customers are, their Econet number goes with them, delivering the same trusted voice and messaging experience without interruption.”
Nhlapo said the process of getting started on the platform had been designed to be simple and user-friendly.
“ Our customer can download the app using a secure this link https://ledunia.com/u/a/v2/invite/32neRQoCBQ8c or scan QR code, register with their existing Econet number, verify their identity, and can immediately begin making and receiving calls using internet connectivity,” he said.
“Once activated, the service can be switched on or off at the user’s convenience, giving customers full control over how and when they use it.” Switching the App ON or OFF requires a customer to be connected to the Internet, whether via WiFi or normal internet connection.
The App offers a familiar phone-like interface and supports calls to any mobile number, meaning recipients do not need to have the application installed. Users can also switch seamlessly between the traditional mobile network and the app, ensuring continuity of service when network coverage fluctuates.
According to Mr Nhlapo, the solution is particularly beneficial for customers who experience limited network coverage or face high roaming costs when travelling internationally. By leveraging internet connectivity, the App provides a more cost-effective alternative while allowing subscribers to retain their existing mobile numbers.
He added that the launch forms part of Econet’s broader strategy to evolve beyond traditional telecommunications.
“This step is part of our journey to transform into a digital services company,” Mr Nhlapo said.
“Partnering with LeDunia strengthens our offering by enhancing customer experience, extending our reach beyond borders, and opening new opportunities for service innovation and enhanced customer experience.”
In addition to calling and messaging, the LeDunia Phone App includes all the currently accessible value-added features available on Econet Lesotho such as flexible calling bundles, call forwarding and voicemail-to-text functionality. Econet says the platform will continue to evolve, with additional premium features and bundled offerings planned as customer adoption grows.
The LeDunia Phone App is currently available via a direct download link, with wider availability expected as the service scales.
Summary
- Telecommunications powerhouse, Econet Telecom Lesotho (ETL) has expanded its digital services with the launch of the LeDunia Phone App, a virtual phone solution that allows customers to access all core mobile services anywhere in the world using an internet connection like they are back home in Lesotho.
- The LeDunia Phone App enables Econet subscribers to make and receive calls, send SMS messages and access USSD services using their existing Econet mobile number, even when outside traditional network coverage or travelling abroad, like they are sitting back home in Lesotho.
- ” Switching the App ON or OFF requires a customer to be connected to the Internet, whether via WiFi or normal internet connection.
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