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Liberty Life increases footprint


Seabata Mahao

Liberty Life Lesotho recently opened a new branch in Hlotse, Leribe in a bid to bring services closer to the people living in the northern parts of the country.

A specialist life insurance company, Liberty Life Lesotho provides group and individual risk insurance solutions as well as comprehensive health coverage for life-changing events.

The Hlotse branch is the company’s second since it started operating in the country in 2015. The other branch is in Maseru.

Speaking at the branch launch last Friday, Liberty Life Lesotho’s managing director, Makhakhe Maliehe, said they decided to open an office in Leribe since its economic activity is not far off from that of Maseru.

Maliehe said they were going to improve people’s lives by going to Leribe. They plan to reach a total of 70 employees made up of permanent workers and agents by the end of this year.

The company currently employs 17 permanent workers, five temporary workers and 31 agents.

Maliehe further indicated that the company provides financial aid where needed and awards students for their outstanding performances in their final examinations as a way of complementing and motivating them to keep up their hard and good work.

“We had partnerships with different organisations helping out mathematics and science students,” He said.

“So far we have helped about four schools in various ways through associations like Lesotho Teachers Association (LTA), where these associations aided in identifying schools in need of help since teachers from different schools across the country are members.

As far as scholarships are concerned, Maliehe pointed out that it is in their plans to launch a community outreach fund similar to the one existing in Liberty Life South Africa.

“As the foundation grows, we wish to partner with other companies for enough funds so that we can able to sponsor more students.”

On her part, Lineo Phafane, who is Liberty’s sales manager, explained that their covers start from as little as M20 per month.

“It is our priority to create solutions that are simple, affordable, relevant, flexible and provide excellent service and form strong partnerships in their markets,” Phafane said.

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